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Denim Done Right

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Former Ralph Lauren and Levi Strauss designer Loren Cronk’s newly opened Greenpoint shop Loren peddles small-batch women’s and men’s jeans from brands like Soldier & Brave (the line’s U.S. debut), Blksmth, and Melody, with contemporary styles priced as low as $69. For serious jean junkies, however, the draw is the custom service:Cronk will measure, stitch, stone-wash, and sand a pair of jeans by hand (from $400). 82 Nassau St., nr. Manhattan Ave., Greenpoint; 646-413-4984; open Friday through Sunday.


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