 |
(Photo: Melissa Hom/New York Magazine) |
After earning notoriety as co-creator of Barneys' trippy Gaga’s Workshop over the holidays, the Brazilian-born, New York–based artist Eli Sudbrack turns his psychedelic sensibilities to a new retail project this week, producing animated video art and neon-tube-light installations for the first U.S. boutique of São Paulo–based shoe brand Melissa (102 Greene St., nr. Prince St.; 212-775-1950), opening February 9. Designed by creative director Edson Matsuo, the walls of the immaculate, cavelike space aren’t crammed with product; rather, the store’s focal point will be the rotating art exhibits projected onto the spiral staircase and geometrically dissected white walls. The brand’s signature glossy plastic shoes—made from recyclable PVC in dozens of candy-colored shades—are displayed on pedestals, including peep-toe flats, oxfords, and embellished kitten heels ($78 to $150). Fittingly for the outset of Fashion Week, the current collection features new styles by designers Jason Wu and Gareth Pugh as well as pairs from repeat collaborators like Vivienne Westwood and Alexandre Herchcovitch.
Benedict Cumberbatch, Out of Darkness
Inspecting Donald Judd's Loft Building 
The Judy Blume File
Exit Poll: Lauryn Hill
Fashionables: Little White Dresses
Summer Rental Fantasies
Adam Platt on Lafayette
The New Israeli Cuisine
Welcome to the Real Space Age
The Stop-and-Frisk Trials of Pedro Serrano
Matt Harvey, Pitch by Phenomenal Pitch
Joe Hynes Gets His Television Show
Join the Discussion
Read All Comments | Add Yours
Recent Comments On This Article