After earning notoriety as co-creator of Barneys' trippy Gaga’s Workshop over the holidays, the Brazilian-born, New York–based artist Eli Sudbrack turns his psychedelic sensibilities to a new retail project this week, producing animated video art and neon-tube-light installations for the first U.S. boutique of São Paulo–based shoe brand Melissa (102 Greene St., nr. Prince St.; 212-775-1950), opening February 9. Designed by creative director Edson Matsuo, the walls of the immaculate, cavelike space aren’t crammed with product; rather, the store’s focal point will be the rotating art exhibits projected onto the spiral staircase and geometrically dissected white walls. The brand’s signature glossy plastic shoes—made from recyclable PVC in dozens of candy-colored shades—are displayed on pedestals, including peep-toe flats, oxfords, and embellished kitten heels ($78 to $150). Fittingly for the outset of Fashion Week, the current collection features new styles by designers Jason Wu and Gareth Pugh as well as pairs from repeat collaborators like Vivienne Westwood and Alexandre Herchcovitch.