Okay, so you waited till the very end to buy holiday gifts, and now not even last-minute sales or two-day shipping will save you. You could head out into the world, braving the crowds and trying to scrounge up some kind of gift in a blind frenzy — Wait, what’s their shoe size? Do they already have an Apple TV? — or you could save yourself the trouble with an e-gift card, which these days come from a surprisingly broad swath of places (did you know you could give the gift of Airbnb?). Here’s a tip: Even if the gift code will be emailed to them, go to the trouble of printing it out and sticking it in a card you get at the drugstore. Or better yet, put the printout in a box that you then gift wrap. There’s time at least for that.
If their bathroom cabinets are filled with sheet masks and serums, they’ll probably be delighted by the gift of K-beauty from Soko Glam.
This New York City-based label makes the perfect leather coats.
They can shop the ultimate New York department store even if they don’t live in New York.
For the person who’d prefer to shop in SoHo, a gift card to Totokaelo —which carries clothing, accessories, and home goods from designers including Comme des Garçons, Acne Studios, Eckhaus Latta, Rachel Comey, and Off-White — is a safe bet.
A perennial Strategist favorite for stylish home goods and clothing.
A monthly selection of fruity, oaky, or faintly strawberry wine based on their preferences.
The luggage brand that’s earning raves for a carry-on that charges your devices.
Give the gift of knowledge with courses in everything from figure drawing to macaron-making to fencing.
For the person whose New Year’s resolution is to cook more, why not make it a cinch?
Or if they’d just prefer to order takeout.
The eyeglass disruptor that started it all, with more spectacle and shade styles than they can imagine.
It seems mundane, but you might be opening up a whole new world for that friend or loved one who’s stuck in a Gristedes or Trader Joe’s rut.
Spare them the agony of having to wait for the J train — or pay them back for all those rides you still haven’t Venmoed them for.
Or you could give them a Lyft gift card instead.
Is your recipient a cinephile? Load up a Fandango card and let them at it.
You can also give a prepaid subscription to the much-buzzed-about MoviePass.
Budding beauty bloggers would flip over a gift card from the makeup and scent emporium.
It’s certainly not the most original gift — and we’ve made fun of them before — but you know it will get used (and definitely appreciated) by a bleary-eyed college student or teacher.
When you’re at a complete loss, a gift card to the big A allows them do all the deciding.
If they want nothing more than to head off to the Catskills — or Palm Springs or Rehoboth — give them a hand. (Or, if you’re looking to make a bit of extra cash this holiday season, you could always list your place on Airbnb.)
They’ll need a car getting to and from their Airbnb, won’t they?
Any frazzled soul looking for a spa day (or just some nourishing body products) would be into Bliss Spa gifts.
If they’re a spinning nut, give the gift of an afternoon sweat session.
A great winter pick-me-up in the form of a lunchtime blowout session.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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