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What Strategist Readers Are Buying: Swedish Dishcloths and Denim Shirts

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Welcome back to Your Shopping Cart, wherein we break out the top ten products that you, devoted Strategist readers, all bought in droves. Think of this as the tl;dr of the Strategist: If your like-minded brethren are buying these items, maybe you’d like to too.

The reign of a dentist-approved electric toothbrush continues as it earns the first-place spot for the fifth consecutive time. While our last list featured four moisturizers, only two hang on this week — a gentle everyday lotion in second and a rich night cream in sixth. A set of superabsorbent Swedish dishcloths debuts on the list in third place, followed by a dermatologist-recommended wrinkle cream in fourth. One of our perennial bestsellers, a pillow for side sleepers, rounds out the top five. After a short break, a plush dog bed returns to the list in seventh, and last time’s tenth-place finisher, an affordable vitamin-C serum, jumps a couple of spots to eighth place. We close out with two products that, while new to our list, have serious cult followings: a Strategist writer’s favorite denim shirt and a lip balm beloved by teens and beauty writers alike.

1. Oral-B White Pro 1000 Power Rechargeable Electric Toothbrush (Last Installment: 1)

This electric toothbrush is a favorite of dentists, Amazon reviewers, and, clearly, our readers. The pros like that it both rotates and oscillates (vibrates) to clean teeth and remove plaque, and one reviewer raves: “This toothbrush leaves my teeth feeling like they’ve been power-washed.”

2. CeraVe Moisturizing Cream (5)

Now that the weather is getting colder, it makes sense that lots of you are stocking up on this thick cream (for both face and body) that dermatologists recommend for dry skin. Derms also like it for mature skin or anyone dealing with the drying effects of taking Accutane. Experts say it replenishes ceramides, natural lipids that are often missing in dry skin. Plus, it’s “fragrance free, so it is suitable for those with sensitive skin and doesn’t feel greasy,” and budget friendly. After a fifth-place finish last time around, it jumps to second this week.

3. DII Swedish Dishcloths (New entry)

Earlier this month, writer Ashlea Halpern tipped us off to these cheery, patterned Swedish dishcloths, which are superabsorbent, soft, and quick-drying. Made from a blend of biodegradable cellulose and renewable cotton, the cloths are an ecofriendly “game changer,” according to Halpern, who says she used to “plow through half a roll [of paper towels] in one cleaning session” before switching to the dishcloths.

4. RoC Retinol Correxion Deep Wrinkle Anti-Aging Night Cream (2)

This retinol night cream that dermatologists say is actually effective in treating and preventing wrinkles is becoming a staple on our list, making its fourth consecutive appearance. Derms explain that it can “increase cellular turnover and encourage the formation of new skin as well as the production of collagen and elastin, all of which help to reduce fine lines and wrinkles.” Because it’s more mild than its prescription cousin, retinoid, it’s also “gentle enough to use on more sensitive, wrinkly skin around the eyes.”

5. Wamsutta Extra-Firm Side-Sleeper Pillow (8)

If you’re thinking it’s time to replace your pillow, this longtime favorite of ours (which has made the bestseller list 22 times now) would be a solid replacement pick. We discovered it when we tested a wide selection of pillows designed for side sleepers and concluded that the Wamsutta Extra-Firm was the most comfortable and supportive of them all: “Unlike other pillows that mistake plushness or fluffiness for support, the WEF didn’t sink as soon as I rested my head. Instead, it had a firm, satisfying spring — it’s a different sensation but one I took to right away. And even though I didn’t do any measuring, my head felt more propped up from the mattress and sheets than with any other pillow.”

6. CeraVe Skin Renewing Night Cream (6)

Another popular CeraVe product, this moisturizer that’s rich in ceramides and hydrating hyaluronic acid was rated the best overall night cream when we polled dermatologists. “This is an excellent moisturizer for when the weather starts getting cold and your skin starts losing more moisture,” according to one doctor we spoke with. Others say it’s just as effective as much more expensive creams.

7. Best Friends by Sheri Luxury Shag Faux Fur Donut Cuddler (Off last list)

As Strategist writer Liza Corsillo learned during her research into the best dog beds, different breeds have different needs. For small pups, though, this shaggy faux-fur bed is one of the best options. Certified professional animal behaviorist Jessica Gore says, “It’s great for warm snuggling and cuddling and provides just enough support and security for smaller body types.” Amazon reviewers agree, with more than 1,000 of them awarding it five stars and describing how soft it is and how much their dogs love it. It popped up on our list right after Liza’s story went live and, after a short hiatus, it’s back this week.

8. Maelove Glow Maker (10)

A standout skin-care ingredient, vitamin C is credited with everything from diminishing fine lines and wrinkles to fading acne scars and brightening skin. While the well-known (and very expensive) Skinceuticals version is deemed the “gold-standard vitamin-C serum,” when Strategist writer Dominique Pariso asked dermatologists which ones they like, she discovered this surprisingly affordable alternative. She writes, “In addition to skin brightening L-ascorbic and ferulic acids, the serum also has a soothing botanical blend of aloe, grape, magnolia, and orange peel to give the skin an added dose of nourishment.” It inches up the list this week from tenth to eighth place.

9. J.Crew Slim Midweight Denim Shirt (New entry)

Strategist writer David Notis says this denim shirt from J.Crew “hits a sartorial sweet spot”: It’s neither too formal nor too casual, making it his go-to button-down for, as he writes, “dates, nice restaurants, plays, or pretty much any situation when I’m not totally sure of the dress code.” He has seen it on lots of other stylish guys, including our senior editor Anthony Rotunno and columnist Chris Black. Although J.Crew had stopped selling the shirt for a few years, David noticed it’s back this fall, and lots of our readers are joining the “denim-shirt mafia.”

$60 at J. Crew
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10. Glossier Balm Dotcom (New entry)

In our survey of 100 cool teens, Glossier’s highly Instagrammable lip balm was a clear favorite among respondents. One told us, “I can’t live without this. I know it’s a bit pricey, but it’s really good and also the packaging is cute!” That endorsement earned it a spot on our list of gifts for teen girls, and it doesn’t hurt that our beauty writer Rio Viera-Newton is a fan. She always keeps the berry flavor in her purse because, as she says, it “gives your lips a really nice I-just-drank-red-wine look that works just as well at night as it does at work.”

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

What Strategist Readers Are Buying: Dishcloths and Denim