deal of the day

This All-Time Strategist-Favorite Natori Underwear Is Under $10

Photo-Illustration: retailer

It’s no secret that we’re devoted fans of Natori’s Bliss Cotton Girl Briefs — we’ve written about it in our guide to the best underwear, according to stylish women, and have often included them on our Strategist best-sellers list, meaning that plenty of our readers love them, too. They also happen to be the favorite underwear of the Lingerie Addict founder Cora Harrington (a.k.a. the woman who wrote the book on underwear), who puts it best: “The Natori Bliss Briefs are made from plush pima cotton with a touch of spandex and edged in delicate (but not twee) lace … They last for years (literally), and the fact that they come in over a dozen fashionable colors is a nice little bonus.” And if all that’s not enough to make you snap up a pair or two, today the Natori Bliss brief are on sale in a soothing shade of dark gray from Nordstrom for more than half-off — bringing the price down to a truly unusually low $9.

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This Strategist-Favorite Natori Underwear Is Under $10