An English friend with exceedingly expensive taste told me that H&M’s Home store in London is her secret resource. (I didn’t even know the company had a home line, but apparently it was established in 2009). There are eight stand-alone Home stores in cities like Copenhagen and Stockholm but, as of yet, none in the U.S.
Fortunately, the whole trove is available online — and oh my, is it good. The textiles are hit-or-miss, but many, many items look ten times the price thanks to sophisticated colors, natural materials, gold that isn’t too shiny, and decorative pieces with a nice heft. Some things, particularly the more exuberant tabletop offerings, could convincingly pass for Bergdorf Goodman, while the more austere, handcrafted-looking items read Hawkins New York. (If you see something you like online, grab it, as sellouts occur at lightning speed).
The site offers so many chic hostess gifts that can be stockpiled. Bottle openers with the perfect balance of function and whimsy will run you at least 30 bucks at Neiman Marcus, but here you have a version in the shape of a timeless gold-tone leopard for half that. You can bring one to all your friends who have new places in the Catskills.
A Hawkins-esque austere black marble serving tray that cries out for a display of raw-milk cheeses.
I imagine minimalist porcelain cups in the loft apartments of bachelor hedge-fund managers. These have an understated tone-on-tone pattern.
What’s a dinner party these days without cool pottery? This stoneware serving dish looks organically fashioned by some Vermont craftsman with a man-bun. It’s the perfect shade of inky dark blue, which, again, is a key element that H&M Home consistently gets right: The colors are sophisticated, subtle, and on trend.
Yes, leopard-print bath towels are fairly easy to find these days but less so prints of actual leopards, as with these — a touch wacky but also chic, which is usually tough to pull off in fast fashion. And they’re ideal for zhuzhing up a minimal bathroom.
Similarly, this pillow cover, with its modish floral mix of teal, raspberry, emerald, and what looks to be Living Coral (Pantone’s color of the year) does not look like it sells for $13.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.