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The Best Valentine’s Day Gifts Under $25 (That You Can Buy on Amazon)

Photo: Courtesy of the retailers

Sure, candy and flowers — even a cuddly teddy bear — might feel more routine for Valentine’s Day, but if you’re shopping for a more personal Valentine’s Day gift to go the extra mile, there are many affordable ideas on Amazon that won’t set you back more than $25. Below, we sought out the best cheap gifts for a range of valentines — from the fussy eater to the guy with a dedicated beard routine.

For the valentine you just started seeing

Herbivore Botanicals Pink Clay

Well-packaged and sensible enough that no one would judge you for not choosing something more personal.

For the valentine who likes to stay hydrated and ahead of the trends

Nalgene Tritan Narrow Mouth BPA-Free Water Bottle

A staple of the nature-inclined crowd, the humble Nalgene has emerged as the next status water bottle.

For the valentine who takes their writing instruments seriously

Kaweco Classic Sport Fountain Pen

According to André Aciman, it’s “the Volkswagen of pens, with a Jaguar engine.” Writer David Notis agrees: “It’s pretty much perfect.”

For the valentine who demands “organizational ecstasy” from their notebooks

Princeton Architectural Press Grids & Guides: A Notebook for Visual Thinkers

In the form of a gridded-and-guided notebook that Molly Young calls the “fine wine” of notebooks.

For the valentine who likes their literature with a side of frisson

You Know You Want This, by Kristen Roupenian

From the writer behind the viral short story “Cat Person.”

For the valentine who’s tried every fancy candle out there

Le Feu de L’Eau African Basil Candle

The candles by Le Feau de L’Eau are “sculpted” rather than molded and are inspired by the “fantasy candle” of the late ’60s. They also happen to be our pick for the new status candle.

For the valentine who just wants a good chocolate bar

Tony’s Chocolonely Milk Chocolate Bundle

The graphic packaging alone would make these chocolate bars stand out, but they also happen to be delicious, while their manufacturing practice supports slave-free chocolate production.

For the valentine who needs a little help getting places on time

Casio ‘Databank’ Quartz Resin Casual Watch

The classic Casio watch doubles as an on-the-go calculator for that cool-nerd look.

For the valentine who wants to get into cooking

Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking, by Samin Nosrat

After bingeing on Samin Nosrat’s Netflix show of the same name, make a meal together implementing her four pillars of cooking.

For the valentine who wants to nurture their green thumb

Costa Farms Peace Lily

Not only does the peace lily look good, it also purifies the air and withstands low-light environments (like an office cubicle).

For the valentine dedicated to keeping their plants alive

Haws Handy Indoor Plastic Watering Can

Here’s a miniature version of Haws’ classic copper watering can.

For the valentine who’s working on an Instagram persona

Joby Gorillapod Original

An odd-looking tripod that comes highly recommended as a travel accessory for its quick setup and foldable body.

For the valentine who collects stacking rings

RaseHouse Cactus Ring Holder

The ceramic cactus is cute enough to zhuzh up the top of a dresser with or without jewelry.

For the valentine who wants to add a little dimension to their office space

Umbra Trigg Hanging Planter Vase

These geometric hanging planters are great for succulents or no-maintenance air plants.

For the valentine who just watched Marie Kondo’s Netflix show

Umbra Poise Tiered Accessory Holder

This Umbra organizer looks a lot more expensive than it actually is, and might help control the clutter of odds and ends that’s been building up on a counter top.

For the valentine you’re dropping hints on

Plant Get It On Body Wash

Not exactly sex dust, but it still has aphrodisiac potential with its sandalwood, ginger, and cedar scent.

For the valentine who’s your very own salt bae

Maldon Salt Travel Tin 2-Pack

A portable tin of fancy salt for the person who is picky about seasoning.

For the valentine who’s particular about their hair

Deesse’s Lusse Hair Finishing Cream

We love this “magical, heavenly-smelling” Japanese finishing cream for keeping flyaways at bay.

For the valentine who’s particular about their beard

Zilberhaar Boars Hair Beard Brush

As writer David Notis noted: “Made in Germany. Pear-wood handle. Soft boar’s hair. What more could you want?”

For the valentine who only buys small-batch coffee beans

Coffeevac Container

Upgrade their coffee storage game with this vacuum-sealed coffee canister that has a “Fort Lauderdale in the late 1970s” vibe.

For the valentine you go camping with

TeamFar Enamel Coffee Mug Set

These primary-colored enamel mugs are great around the campfire or at the breakfast table.

For the valentine who smokes (or just has clutter)

Loghot Creative Ceramic Ash Tray

One of our favorite design-y ash trays also happens to be an especially spot-on gift for Valentine’s Day.

For the valentine who never goes a night without ice-cream

Alessi Big Love Spoon

Just affordable enough that you can buy a pair for the two of you.

For the valentine you just bought a puppy with

Training Leash

Made of strong, durable leather that it’s less likely to chew through or tug from your hands.

For the valentine who’s a total clean-freak

Bürstenhaus Redecker Hedgehog Table Brush

A gentle ribbing at the person who’s borderline compulsive about cleaning the crumbs and dust off the counters, in the form of an adorable hedgehog cleaning brush.

For the valentine who’s always misplacing keys

Kikkerland Safety Pin Key Ring

A sleek Kikkerland key ring that you can pin to the outside of your bag like a chic carabiner, so you never have to fumble for your keys again.

For the valentine who finds humor in the little things

Kikkerland Beechwood Crab Multi Tool

This six-in-one multi-tool is sure to spark joy every time your valentine pulls it out of their pocket.

For the valentine who loves music, but lacks the counter space

OontZ Angle 3 Enhanced Stereo Edition IPX5 Splashproof Portable Bluetooth Speaker

This portable Bluetooth speaker has over 31,000 reviews on Amazon.

For the valentine who’s a skin-care fanatic

Cosrx Advanced Snail 96 Mucin Power Essence

Introduce your better half to the wonders of this skin-perfecting snail mucin essence, or top up their supply.

For the valentine you’re traveling with soon

Flight 001 4-in-1 Adaptor

So you’re never stranded without a charge: this four-in-one adapter is well-suited for international travel.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.

30 Valentine’s Day Gifts Under $25 (You Can Buy on Amazon)