people's choice

The Best Bath Towels on Amazon, According to Hyperenthusiastic Reviewers

Best bath towels on Amazon 2019
Photo: Getty Images.

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

And while we’ve written about lots of towels before — including the best beach towels, the best hair towels, and the best bath towels, according to decorators — here we’ve rounded up the best bath towels, as praised by the most enthusiastic reviewers on Amazon.

Best-rated bath towels

Over 1,000 reviewers describe this Egyptian cotton towel set as “soft.” One loves that these towels are not only “soft to the touch,” but they also “look great and are very absorbent.” Though another notes that they “aren’t so thick that they take forever to dry in the dryer.” The quality of these towels comes up in many reviews. “I just received these, but I did wash them first and they held up better than my towels I got as a wedding gift from Bed Bath & Beyond,” writes on reviewer, adding, “They are so much better in quality then the ones I had.” A few complain that these towels give off a lot of fuzz, especially in the dryer, but one concludes, “It doesn’t give off any more fuzz than other new towels I’ve bought. All towels lose a lot of fuzz the first few times you dry them. They are good sized, soft, and pretty.”

Pinzon 6-Piece Egyptian Cotton Towel Set

Over 1,000 reviewers describe this Egyptian cotton towel set as “soft.” One loves that these towels are not only “soft to the touch,” but they also “look great and are very absorbent.” Though another notes that they “aren’t so thick that they take forever to dry in the dryer.” The quality of these towels comes up in many reviews. “I just received these, but I did wash them first and they held up better than my towels I got as a wedding gift from Bed Bath & Beyond,” writes on reviewer, adding, “They are so much better in quality then the ones I had.” A few complain that these towels give off a lot of fuzz, especially in the dryer, but one concludes, “It doesn’t give off any more fuzz than other new towels I’ve bought. All towels lose a lot of fuzz the first few times you dry them. They are good sized, soft, and pretty.”

Best-rated (less expensive) bath towels

Many claim these extra-large bath towels strike a nice balance between plush, hotel-like towels and thin, quick-drying towels. “I don’t like thin flimsy towels nor do I like them incredibly thick. These are perfect,” explains one. Another says that the thinness of these towels is actually a perk, explaining that they’re “not the annoying super thick overly plush kind, but the kind that absorb water and stay wrapped around you easily.” One reviewer agrees, noting, “It would be heavy and hard to wash and dry if it were super plush.” Many fawn over the extra-large size, as well. “If you want a lighter weight quick drying towel that is extra extra large with bright colors and a very inexpensive price, this is the towel for you,” raves one.

Utopia Extra Large Towels

Many claim these extra-large bath towels strike a nice balance between plush, hotel-like towels and thin, quick-drying towels. “I don’t like thin flimsy towels nor do I like them incredibly thick. These are perfect,” explains one. Another says that the thinness of these towels is actually a perk, explaining that they’re “not the annoying super thick overly plush kind, but the kind that absorb water and stay wrapped around you easily.” One reviewer agrees, noting, “It would be heavy and hard to wash and dry if it were super plush.” Many fawn over the extra-large size, as well. “If you want a lighter weight quick drying towel that is extra extra large with bright colors and a very inexpensive price, this is the towel for you,” raves one.

And now for some micro-picks for every type of bath towel you might be looking for.

Best luxury bath towels

“Want a little luxury in your life? These towels are just that: luxurious,” praises one reviwer of these bath towels that he calls “a little bit of heaven,” continuing, “I have stayed in high-dollar hotels (back in the ‘good old days’) that didn’t have towels anywhere as nice as these.” At least one other reviewer has a quasi-religious experience with these towels, writing, “Honest to God, these are right up there with a luxury auto or prestige Champagne. Probably the best value to pamper yourself for a year or two I can think of. Comparable to a single malt scotch, a dry-aged steak or a Cuban cigar, these towels are one of life’s great pleasures.” Another reviewer says “these are the thickest towels I’ve ever encountered,” describing them as “Waldorf Hotel-level” towels, while another compares them to “Ritz Carlton hotel towels.” Plus, they’re “very absorbent and have stayed soft for several months,” another reviewer notes.

Superior 900 GSM Luxury Bathroom Towels, Set of 2

“Want a little luxury in your life? These towels are just that: luxurious,” praises one reviwer of these bath towels that he calls “a little bit of heaven,” continuing, “I have stayed in high-dollar hotels (back in the ‘good old days’) that didn’t have towels anywhere as nice as these.” At least one other reviewer has a quasi-religious experience with these towels, writing, “Honest to God, these are right up there with a luxury auto or prestige Champagne. Probably the best value to pamper yourself for a year or two I can think of. Comparable to a single malt scotch, a dry-aged steak or a Cuban cigar, these towels are one of life’s great pleasures.” Another reviewer says “these are the thickest towels I’ve ever encountered,” describing them as “Waldorf Hotel-level” towels, while another compares them to “Ritz Carlton hotel towels.” Plus, they’re “very absorbent and have stayed soft for several months,” another reviewer notes.

Best plush bath towels

Dozens of reviewers describe these towels as “fluffy,” like one who says they’re, “So soft and thick, like drying off in a warm fluffy cloud. No comparison to other towels. I will never use anything else than these towels.” Another reviewer describes them as “luxury five-star hotel type towels,” adding that “they are the softest and most water absorbent towels I’ve ever owned in my nearly half a century worth of living.” Some grumble that their dryers were filled with lint after washing, but one sets the record straight: “The lint trapper gets filled with lint, but my old towels that were anything but fluffy did the same thing. They don’t shed at all, or fall apart, and after one wash, I felt that they were ready to use.”

Luxury White Circlet Egyptian Cotton Hotel Spa Collection Bathroom Towel

Dozens of reviewers describe these towels as “fluffy,” like one who says they’re, “So soft and thick, like drying off in a warm fluffy cloud. No comparison to other towels. I will never use anything else than these towels.” Another reviewer describes them as “luxury five-star hotel type towels,” adding that “they are the softest and most water absorbent towels I’ve ever owned in my nearly half a century worth of living.” Some grumble that their dryers were filled with lint after washing, but one sets the record straight: “The lint trapper gets filled with lint, but my old towels that were anything but fluffy did the same thing. They don’t shed at all, or fall apart, and after one wash, I felt that they were ready to use.”

Best extra-large bath towels

These extra-large towels got top marks from reviewers looking for some extra area. “These towels are big. They work well for me (I’m 6’1”) and my husband who’s 6’2”,” one reviwer writes, adding, “I don’t feel damp after using them, I actually feel dry compared to other towels I have bought.” Another reviewer loves how these towels “just suck the water right off your skin. With these towels you can actually blot your body dry, instead of having to brush or wipe down.” One even thinks they look like “high-end spa towels,” concluding that, overall, they’re “very soft, washed well, and quickly dried after use.”

Cotton Craft Ultra Soft Oversized Extra Large Bath Towels

These extra-large towels got top marks from reviewers looking for some extra area. “These towels are big. They work well for me (I’m 6’1”) and my husband who’s 6’2”,” one reviwer writes, adding, “I don’t feel damp after using them, I actually feel dry compared to other towels I have bought.” Another reviewer loves how these towels “just suck the water right off your skin. With these towels you can actually blot your body dry, instead of having to brush or wipe down.” One even thinks they look like “high-end spa towels,” concluding that, overall, they’re “very soft, washed well, and quickly dried after use.”

Best Turkish cotton bath towels

As this Floridian reviewer explains, “I needed Turkish versus Egyptian cotton to allow towels to dry between uses. These were a score.” And according to another reviewer, “These are real Turkish towels. The best I’ve ever seen.” One even thinks these thinner, Turkish towels are hotel-room worthy, commenting, “I absolutely love the plush feeling and professionalism by which this towel was made.” Another who says these towels “are the best” dispels a common concern that they produce a lot of fuzz, noting, “They are fluffy and very durable. Did not shed at all.” One more chimed in to say that after having them for five years, “these towels are still going strong.” She even notes that she’s “never had towels last this long, and these have been washed regularly in hot water and bleach.”

Chakir Turkish Cotton Luxury Hotel & Spa Bath Towel — Set of 4

As this Floridian reviewer explains, “I needed Turkish versus Egyptian cotton to allow towels to dry between uses. These were a score.” And according to another reviewer, “These are real Turkish towels. The best I’ve ever seen.” One even thinks these thinner, Turkish towels are hotel-room worthy, commenting, “I absolutely love the plush feeling and professionalism by which this towel was made.” Another who says these towels “are the best” dispels a common concern that they produce a lot of fuzz, noting, “They are fluffy and very durable. Did not shed at all.” One more chimed in to say that after having them for five years, “these towels are still going strong.” She even notes that she’s “never had towels last this long, and these have been washed regularly in hot water and bleach.”

Best bath towel for travel

Nearly 80% of reviewers gave this Turkish bath towel a five-star rating, and frequent travelers especially seemed to value it. One loves that “it packs down very small,” while others appreciate how versatile it can be. This reviewer remarks, “I used it as a blanket in the hostel, towel at the beach, and a scarf for cold days.” One calls it “the best thing to happen to my travel bag” because it’s “amazing quick-drying, super light towel on the trail, a great blanket on the plane, fantastic beach blanket and then scarf in the city.” Many just appreciate that when traveling for long periods of time, this towel doesn’t start to smell. “Our traditional towels, no matter how new, always ended up with the musty, mildew scent after steady use. What I love about these the most is that the nasty smell doesn’t become an issue—probably due to the thin fabric,” writes one. Another agrees, noting that “it doesn’t get stinky as fast as a thick towel,” but overall, she loves that “it was absorbent, and it is nice and large, so I can dry myself quickly.”

Cacala Turkish Bath Towels

Nearly 80% of reviewers gave this Turkish bath towel a five-star rating, and frequent travelers especially seemed to value it. One loves that “it packs down very small,” while others appreciate how versatile it can be. This reviewer remarks, “I used it as a blanket in the hostel, towel at the beach, and a scarf for cold days.” One calls it “the best thing to happen to my travel bag” because it’s “amazing quick-drying, super light towel on the trail, a great blanket on the plane, fantastic beach blanket and then scarf in the city.” Many just appreciate that when traveling for long periods of time, this towel doesn’t start to smell. “Our traditional towels, no matter how new, always ended up with the musty, mildew scent after steady use. What I love about these the most is that the nasty smell doesn’t become an issue—probably due to the thin fabric,” writes one. Another agrees, noting that “it doesn’t get stinky as fast as a thick towel,” but overall, she loves that “it was absorbent, and it is nice and large, so I can dry myself quickly.”

Best bamboo bath towel

Many looked specifically for bamboo towels because, as one reviewer comments, “bamboo fabric is a natural disinfectant which helps keep your towels fresh.” She adds that these, in particular, are “super soft to the skin and an amazing material.” Another reviewer describes these bamboo towels as “way softer and more absorbent, and with no shedding of fuzz.” Another even thinks they “feel like silk,” while one just loves that these “are lightweight, dry quickly, and are large in size.” A skeptical reviewer thought they would be way too thin and not soft at all, but admits she was surprised: “I’m not a fan of huge, thick towels that take forever to dry anyway, so these are perfect. Love everything about them. They’re so soft, super absorbent, and a pretty big size.”

Brooklyn Bamboo Bath Towels — 3-Piece Set

Many looked specifically for bamboo towels because, as one reviewer comments, “bamboo fabric is a natural disinfectant which helps keep your towels fresh.” She adds that these, in particular, are “super soft to the skin and an amazing material.” Another reviewer describes these bamboo towels as “way softer and more absorbent, and with no shedding of fuzz.” Another even thinks they “feel like silk,” while one just loves that these “are lightweight, dry quickly, and are large in size.” A skeptical reviewer thought they would be way too thin and not soft at all, but admits she was surprised: “I’m not a fan of huge, thick towels that take forever to dry anyway, so these are perfect. Love everything about them. They’re so soft, super absorbent, and a pretty big size.”

Best bath towel set

“This set of towels can easily compete with any retail set of towels except I didn’t have to go face the masses,” says one reviwer of this 6-piece set from AmazonBasics. Another reviewer, who admits she “didn’t have high hopes for these,” changed her mind, calling them, “really, really nice. They’re nice enough to have on display but cheap enough to use everyday.” One happy shopper even thinks these are the “best towels we’ve ever owned,” adding that “they are thick and soft and high quality.” Because of the price, many were concerned about how they’d last after washing, but this reviewer assures that they can survive: “These have held up great the last month. No fading or bleeding onto our white dish towels and our lint trap in the dryer has not been full of black lint from these.”

AmazonBasics 6-Piece Fade-Resistant Bath Towel Set

“This set of towels can easily compete with any retail set of towels except I didn’t have to go face the masses,” says one reviwer of this 6-piece set from AmazonBasics. Another reviewer, who admits she “didn’t have high hopes for these,” changed her mind, calling them, “really, really nice. They’re nice enough to have on display but cheap enough to use everyday.” One happy shopper even thinks these are the “best towels we’ve ever owned,” adding that “they are thick and soft and high quality.” Because of the price, many were concerned about how they’d last after washing, but this reviewer assures that they can survive: “These have held up great the last month. No fading or bleeding onto our white dish towels and our lint trap in the dryer has not been full of black lint from these.”

Best microfiber bath towels

This microfiber towel got top marks from reviewers looking for a quick-drying towel that was still soft. “I wish I had thought of using microfiber towels sooner. I can’t believe I’ve been using traditional cotton towels my whole life,” one reviewer laments, adding, “Basically I can use these towels for a week or longer and I never have to worry about them even starting to smell like traditional towels would after a few days.” Another reviewer, who specifically wanted quick-drying towels to “cut down on laundry,” is thrilled with these, explaining, “I expected to have toss it in the wash super fast, like all the other towels we’ve owned. It dried on the shower curtain bar within an hour or so.” One admits that they “feel weird to use at first,” describing the experience like “trying to dry yourself with velvet,” but she eventually came around, saying, “ If you can get past that, they rock.”

JML Microfiber Towels, Bath Towel Sets

This microfiber towel got top marks from reviewers looking for a quick-drying towel that was still soft. “I wish I had thought of using microfiber towels sooner. I can’t believe I’ve been using traditional cotton towels my whole life,” one reviewer laments, adding, “Basically I can use these towels for a week or longer and I never have to worry about them even starting to smell like traditional towels would after a few days.” Another reviewer, who specifically wanted quick-drying towels to “cut down on laundry,” is thrilled with these, explaining, “I expected to have toss it in the wash super fast, like all the other towels we’ve owned. It dried on the shower curtain bar within an hour or so.” One admits that they “feel weird to use at first,” describing the experience like “trying to dry yourself with velvet,” but she eventually came around, saying, “ If you can get past that, they rock.”

Best quick-drying cotton bath towels

“These towels mark the end of a long search for towels that are quick-drying and high quality. They don’t get the mildew smell that our other heavier towels got and are extremely lightweight. However, they are the most absorbent towels that we have tried,” writes one reviewer who has tried three different “quick-drying” towels prior. At least one reviewer says this cotton dries as quickly as microfiber, “but without all the scratchy, dry-skin feeling.” And many more were pleasantly surprised by the quality, especially given the price. “They are noticeably more absorbent than the super lux ‘resort hotel’ type towels that cost $50 each,” says one reviwer. Another calls them “Goldilocks towels” because they’re “just right,” not too thin or thick.

AmazonBasics Quick-Dry Bath Towels

“These towels mark the end of a long search for towels that are quick-drying and high quality. They don’t get the mildew smell that our other heavier towels got and are extremely lightweight. However, they are the most absorbent towels that we have tried,” writes one reviewer who has tried three different “quick-drying” towels prior. At least one reviewer says this cotton dries as quickly as microfiber, “but without all the scratchy, dry-skin feeling.” And many more were pleasantly surprised by the quality, especially given the price. “They are noticeably more absorbent than the super lux ‘resort hotel’ type towels that cost $50 each,” says one reviwer. Another calls them “Goldilocks towels” because they’re “just right,” not too thin or thick.

Best bath towels for babies

Parents fawn over how soft, safe, and easy to use these cotton towels are for babies. “They definitely live up to the hype. They are large, absorbent, warm, and soft,” writes one. Many find their large size to be a huge plus because, like this reviewer remarks, “they are very big so they will last years of your baby growing.” Another mom simply appreciated that they were plain white and thinks they would make the perfect gift for any new parent: “I wanted as many plain, white, bleachable items as I could get for the sake of both cleanliness and simplicity of decor (baby showers seem to always result in a multitude of loud patterns and cartoon animals plastered over every item possible). While they may not have as much pazazz as you may like for a baby gift, any parent would love to receive such a classic, simple, useful item as a gift for their babe.”

100% Medical Grade Natural Antibacterial Towels

Parents fawn over how soft, safe, and easy to use these cotton towels are for babies. “They definitely live up to the hype. They are large, absorbent, warm, and soft,” writes one. Many find their large size to be a huge plus because, like this reviewer remarks, “they are very big so they will last years of your baby growing.” Another mom simply appreciated that they were plain white and thinks they would make the perfect gift for any new parent: “I wanted as many plain, white, bleachable items as I could get for the sake of both cleanliness and simplicity of decor (baby showers seem to always result in a multitude of loud patterns and cartoon animals plastered over every item possible). While they may not have as much pazazz as you may like for a baby gift, any parent would love to receive such a classic, simple, useful item as a gift for their babe.”

Best bath towel wrap

As far as towel wraps go, reviewers felt none even slightly compared to this cotton option from TowelSelections. “Words cannot express how much I love this towel wrap. The velcro fits comfortably and it comes in a variety of color options. What I like the most about this towel is that it has the same warmth and cushion of a huge towel without the extra weight,” raves one who bought this specifically because it’s lightweight. Another says this towel is “thick enough to be cozy and absorbent but not bulky and scratchy.” One reviewer was “fed up” with having to fix her bath towel constantly but was concerned towel wraps wouldn’t fit: “I was hesitant because I thought it might be too big for me, but for reference I am 4’11” and 95 pounds, and the XS fits perfectly.”

TowelSelections Women’s Wrap, Shower & Bath, Terry Spa Towel

As far as towel wraps go, reviewers felt none even slightly compared to this cotton option from TowelSelections. “Words cannot express how much I love this towel wrap. The velcro fits comfortably and it comes in a variety of color options. What I like the most about this towel is that it has the same warmth and cushion of a huge towel without the extra weight,” raves one who bought this specifically because it’s lightweight. Another says this towel is “thick enough to be cozy and absorbent but not bulky and scratchy.” One reviewer was “fed up” with having to fix her bath towel constantly but was concerned towel wraps wouldn’t fit: “I was hesitant because I thought it might be too big for me, but for reference I am 4’11” and 95 pounds, and the XS fits perfectly.”

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The Best Bath Towels, According to Amazon Reviewers