I’ve written about shopping and products for most of my editorial career. Even after all these years, I’m continually surprised by the things that get the biggest response, whether in a published article or as a real-life gift. This brush currently tops the list. I can’t say that my discovery of it was all that earth-shattering — I spotted it a couple years ago at Crate & Barrel.
It was around the holidays, and I had wandered in because I needed a Secret Santa gift. This little guy was in the cleaning section, and while I am so not into cleaning products, I experienced that very specific “I need this” reaction. I mean, look at it — it’s basically a vintage modern-style table brush, in the shape of a hedgehog. I bought one for myself, one for my Secret Santa person, and five more to give as gifts.
A bit of background: The brush is made by Bürstenhaus Redecker, a German company that’s been hand-crafting all sorts of brushes for 75 years. This particular style is made of oiled beechwood and horsehair, which not only look great, but function splendidly for dusting off a keyboard, cleaning up a kitchen counter, or sweeping up the odd spill of Cheerios or planter dirt. I’d estimate that since that first purchase, I’ve given this brush to at least 20 friends. Recently, a friend was in town (he’s the studio director for Heath Ceramics), saw the brush on my counter, and went nuts. So I gave it to him, too. Everybody loves it, probably because it is unexpectedly functional, but also because it’s a stylish design with just a touch of whimsy — it makes people smile. Imagine saying that about a broom.
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