If you know any eyebrow obsessives, you know that they’re not messing around when it comes to perfectly sculpting, feathering, and brushing out their brows. “Eyebrow people” tend to be some of the most meticulous, dedicated, and hard-to-please beauty shoppers. And they are right to set the bar high: A good brow product has to do so much more than, say, a lipstick. It has to glide on easily and be delicate enough to correct or exaggerate individual strands of hair, all while providing a natural-looking finish.
My brows are big and bushy, so my goal growing up was to learn how to control and tame them. It took me years to figure out what products would make me look more like a young Brooke Shields and less like Martin Scorsese. The two women who do my eyebrows — Mitra Khazeni (of Matthew Preece salon in Santa Monica) and Robin Evans, (the Soho brow wizard) — have become two of my most trusted confidantes. As you can imagine, I’m kind of a stressful client, but between these two geniuses, I always feel confident that my eyebrows are in good hands.
I’d gotten a lot of requests to write a brow article, but before I did, I wanted to make sure to research what was best for all types of brows — not just my own bushy pair. So for all of you with patchy and balding brows, I called upon my trusted Mitra and Robin. Both women made a point to tell me to tell you that their tips and tricks will not help you achieve what they call “The Instagram Brow,” — the overly filled-in, sharp, looks-good-in-photos-but-maybe-doesn’t-translate-IRL eyebrow. Instead, the products listed below will help you achieve a clean, slightly exaggerated but still natural-looking version of what you already have. Let’s dive in.
For the bushy brow
For a bushy-browed girl such as me, carefully and delicately tweezing is important for keeping my brows neat. At the advice of Mitra and Robin, I personally only tweeze in the middle and under my brow — I leave the top to create that really natural feel. I’ve tried just about every tweezer on the market, and these are by far my favorites. They’re so small and sharp; they can get just about anything. And they are particularly incredible for tidying up any pesky, short hairs that don’t want to come out.
When it comes to taming my brows, I swear by brow gels, but I typically go for clear ones, as my eyebrows are so dark to begin with that any more tint just looks over-the-top. The spoolie on this brow gel from Anastasia Beverly Hills is actually quite big, so it’s amazing for providing that one directional sweep through my brows for days when I want to look sharp and put-together. I use this brow gel for power-lunch meetings.
The spoolie on this brow gel is about medium size — so for days when I want to add a little bit of mess to my brows, while still having them look tidy, I opt in this gel from Glossier. This truly is a cult favorite for a reason, so if you haven’t tried this yet, it’s worth giving a go.
For going-out looks, I die for this Charlotte Tilbury Legendary Brows gel. The spoolie is so damn small, it really gets into the tiny parts of my brow, pushing it in all different directions. This gel gives the most amazing messy, feathered brow, making them look super dramatic.
My best friend Lili is an eyebrow psycho and showed me a trick, which involves highlighting your brow bone with this RMS product, right under your eyebrow — it makes your brows look cleaner and more eye-catching. Don’t really know how I existed before this trick came around, tbh.
For the patchy brow
“If you have patchy eyebrows, castor oil is amazing for stimulating hair growth. I’ve seen castor oil seriously help people’s eyebrows out,” says Robin.
“The M.A.C brow pencil doesn’t have a spoolie on the other side of it, so I buy these individual ones from M.A.C. These are technically lash brushes, but they’re amazing for eyebrows. After penciling in eyebrows, brush them so that the pencil strokes gets blurred and blended. I also like using these spoolies on days when I want to brush my brows through, but not necessarily add any other product.” — R.E.
“Though I love the M.A.C and Anastasia pencils equally, there is a difference,” says Robin. “The M.A.C one goes on slightly darker; the Anastasia one has a bit more natural, slight sheerness to it. They’re both good, depending on what you’re aiming for. I also love the spoolie attached to this brush; it’s really good for buffing this particular product out.”
For the balding brow
“I have a lot of clients who either have extraordinarily light-pigmented, sparse brows or suffer from hair loss around the brow area. One of the most important things they can do for this is to go into a salon and get their brows tinted — this provides the illusion of thicker, bolder brows,” says Mitra. “I also like to use powders on these kinds of brows instead of gels or pencils. Gels and pencils can look really intense and fake if the client is suffering from super-sparse brows. Instead, I use powder underneath the brows, which looks way more natural. My favorite is this kit from M.A.C that comes with two kinds of brushes, depending on what part of your brow you’re trying to tackle.”
“After filling in and restructuring your brows with powder, I love to lock in the product by running brow wax from Youngblood through the brow with a spoolie,” says Mitra. “This is one of my favorite brow tricks, as it makes sure that the product will stay put all day, providing you with a natural, neat brow throughout the day.”
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, bed sheets, coffee makers, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.