people's choice

The Best Pillows on Amazon, According to Hyperenthusiastic Reviewers

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Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. That’s why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. While we’ve written about the best cooling pillows, pregnancy pillows, and silk pillowcases; tested out the best pillows for side sleepers; and discovered one writer’s favorite divoted pillow; here we’ve rounded up the best pillows for all styles of sleepers as chosen by Amazon reviewers. (Note that reviews have been edited for length and clarity.)

Best side-sleeper pillows

Aeris Contour Premium Side Sleeper Pillow With Ventilated Memory Foam
$38 at Amazon

“LOVE, LOVE, LOVE THIS PILLOW! I do not do reviews unless I find it necessary, and on top of that I am a pillow snob! I was recently diagnosed with cervical arthritis and sleeping at night is difficult. I researched and finally chose this pillow. What a godsend! The very first night I adapted better than I had ever dreamed I would, and, wow, finally a good night’s sleep. And I woke up with no headache! Only problem, my husband said I slept so well, I snored. He better get used to it because this pillow is my new best friend.”

The Scrumptious Side Sleeper Pillow
$99 at Amazon

“I have been searching for a pillow that works for me for a long time. I have a closet full of ones I purchased but didn’t meet my ‘side sleeper’ needs. I really didn’t want to spend this much money on a pillow, but I am so glad that I did! Somehow they have combined ‘firm’ and ‘soft’ in one pillow and it’s exactly what I needed. I love the shape of the pillow; other models I’ve tried just didn’t do the trick, but this does because it gives you both the ability to have your head be aligned with your body when sleeping on your side, as well as ease of turning from one side to the other! I could not be happier!”

Best stomach-sleeper pillows

Downlite Extra Soft Down Pillow
From $55 at Amazon

“I’ve always slept on my stomach and was never able to find a pillow that was totally comfortable. Reading the reviews for this pillow prompted me to take a chance. This is the most comfortable pillow I have ever owned. I have now ordered two more — one for our vacation home, and one that I’m tempted to take with me whenever I travel. My days of throwing all of the hotel pillows on the floor and sleeping flat on only the mattress are now over!”

Bluewave Bedding Ultra Slim Gel-Infused Memory Foam Pillow
$40 at Amazon

“I have never written a pillow review before, but this was such a great buy that I felt compelled to write. The pillow is super comfortable, does not smell like chemicals, and is very slim. I have been trying different pillows for the past two years, but nothing really worked. I was always waking up with a headache, or a stiff neck. As a stomach sleeper, I feel my new pillow is here to stay! Since I started using it, I’ve had no more head or neck pain … would definitely recommend if you like slim pillows!”

Best back-sleeper pillows

Nature’s Guest Cervical Support Pillow
$55 at Amazon

“I am thrilled with this pillow. Finally, I can sleep on my back without too much pillow behind my neck or behind my head forcing it up, and without a bunch of pillows flaring all around my head and neck making me hot. The design is brilliant! Since starting to use this pillow about five nights ago, I’ve noticed my posture has naturally improved. Also, I wake up without a stiff neck. Even without stretching, I have much better mobility. My shoulders and back feel lots better, too.”

YourFacePillow Back & Side Sleeping Pillow
$65 at Amazon

“I’ve tried countless times over the years to train myself to sleep on my back, so I was skeptical when I purchased this pillow. I have to say I’m pleasantly surprised. It seems to be the right amount of firmness, and I really like the way the two side bolsters cradle my head. It’s been about a week, and while I might not stay on my back the entire night, the pillow is fine for side-sleeping, too.”

Best feather pillow

L Lovsoul Goose Feather Bed Pillow
From $26 at Amazon

“I can’t believe that I have bought so many substandard pillows in my lifetime. When I received this one, I felt as though I had been shown the light! This pillow is light, fluffy, and very supportive. It is a conundrum all to itself because it is fluffy, yet firm. The item comes shrink-wrapped and very flat, however when placed in a dryer on a low setting for 30 minutes, its shape returns. Amazing!”

Best down pillow

Continental Bedding 100% Premium White Goose Down Luxury Pillow
From $90 at Amazon

“I bought this because it was the cheapest 100 percent down pillow I could find with a reasonable fill. The pillow is phenomenal. Unlike most feathered pillows, this holds its shape well. There is no effort fluffing the pillow to get it just right, it is odorless and I’ve not noticed any down escaping after several months of use. If you’re looking for a down pillow that matches or is superior to any other regardless of price, then you will be happy with this purchase.”

Best down-alternative pillows

Langria Luxury Hotel Collection Bed Pillows Plush Down Alternative Sleeping Pillow (Set of 2)
$29 at Amazon

“Very happy with my pillows. I have gone through several pillows looking for something that isn’t hard but isn’t down stuffing either. I have had them for several months now, and they are still as comfortable as the day I got them. I was worried they would be too stiff, but they mold exactly the way I want them to. I can easily fluff or fold them to adjust to what I want. I will definitely buy again.”

SmartHome Bedding Hotel Collection Plush Down Alternative Pillows (Set of 2)
From $27 at Amazon

“I was so surprised at how nice these pillows are. They’re clean, soft, firm, and everything I’ve ever wanted in a pillow. I didn’t think that pillows would ever blow my mind, but these did. I feel like they are magical because they are so soft, yet still firm enough and not floppy or uncomfortable from their softness. I’m suspicious of these pillows because they seem too perfect for this world. I know I’m getting very excited about pillows, but they have changed how I feel about pillows. You don’t know it yet, but you need these pillows.”

Best gel pillow

Beckham Hotel Collection Gel Pillow (Set of 2)
From $45 at Amazon

“These pillows are fantastic! They are not too firm and not too soft, with a perfect medium fill with gel fibers! So comfortable from the moment I lie down until the moment I get up, and there are no more middle-of-the-night pillow adjustments. I always used to flip my pillow over and over to get the ‘cool’ side, but now I always have a cool side, thanks to the awesomeness of the gel fibers. No worries about feathers or allergens since there are no feathers. I plan on ordering more for my guest room, too!”

Best memory-foam pillow

Snuggle-Pedic Ultra-Luxury Bamboo Shredded Memory Foam Pillow
From $50 at Amazon

“I am so thrilled with this pillow I don’t know where to begin. I love, love, love it. From the first night I used it, I knew I had finally found the perfect pillow. I have stenosis in the upper spine, and I wake up every morning with a stiff neck that lasts all day long. The very first night I slept on this amazing pillow, I woke up and noticed right away the pain did not feel as bad. And each morning I wake up totally rested. I have had massages, medications, chiropractic care, and nothing worked. This is working. I highly recommend this pillow and the company that makes it.”

Best hypoallergenic pillows

Coop Home Goods Shredded Hypoallergenic Certipur Memory Foam Pillow
From $55 at Amazon

“I have been searching for a pillow for years. I am a side sleeper who likes a fluffy, comfortable pillow. This is ultracomfortable and durable. I am also highly allergic to dust mites; this is the first time I have not enclosed my pillow in a mite-proof case. The bamboo cover seems to do the job. By far the best pillow (hopefully the last pillow) I will ever own.”

WonderSleep Premium Adjustable Loft Shredded Hypoallergenic Memory Foam (Set of 2)
$70 at Amazon

“So, how do you say, ‘I am sleeping on a cloud?!’ These pillows have made all the difference in how I sleep. I originally thought I would need a new mattress, but after purchasing these, I no longer think that I need that. These are well-made, packed and delivered exceptionally well, and, yes, I am in love. I will never go back to crap pillows again. If you are on the fence about which pillow to get, I do not give recommendations lightly: PURCHASE THESE PILLOWS!!!!!”

Best adjustable pillow

Pancake Pillow The Adjustable Layer Pillow
From $80 at Amazon

“Finally, the perfect pillow. I am somewhat like the Princess and the Pea when it comes to pillows. They are always too hard or too soft or they flatten out overnight. Getting the right amount of height, firmness, and softness all in the same pillow is like trying to find a unicorn. This pillow covers all the bases! Now, I like a pretty firm pillow, and this pillow delivers on that. I take out one layer and it is the right height for my neck and my shoulders. It holds its shape all night, and it is soft to boot. Please keep making these forever.”

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The Best Bed Pillows on Amazon, According to Reviewers