people's choice

The 12 Best Shampoos on Amazon, According to Hyperenthusiastic Reviewers

Photo: George Marks/Retrofile/Getty Images

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing. Here, the best shampoos on Amazon — we’ve also picked out our favorite hair straighteners and bath robes — according to the people. (Note that reviews have been edited for length and clarity.)

Best Affordable Shampoo

Pantene Pro-V Daily Moisture Renewal Hydrating Shampoo

4.6 stars, 1,056 reviews
“My hair has been dried out from numerous products. After the first use of this, my hair was noticeably softer and felt stronger. The smell is amazing as well. Highly recommend this, as I will be buying it again.”

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Best Hair-Regrowth Shampoo

Ultrax Labs Hair Surge Hair Growth Stimulating Shampoo

4.3 stars, 4,447 reviews
“I have to say, I’ve never really believed in miracle products or anything that get’s a lot of hype. However, Ultrax Labs Hair Surge Caffeine Hair Loss Shampoo is actually true to its advertised purpose! I’ve bought this shampoo a couple of times now, and while it is pricey, the quality of the volume and thickness of my hair as a result are just totally priceless. I was worried that just an eight-ounce bottle would only be enough for a week’s worth of shampooing, but I don’t wash my hair every single day, and it lasts me about two months. My hair has noticeably less breakage, more shine, and has given me a bit of a confidence boost. I would definitely recommend this shampoo to anyone suffering hair loss. And as a bonus, this stimulating caffeine ‘surge’ smells like a citrus coffee drink! I love the smell; it’s like my hair is drinking caffeine to stay awake.”

Best Moisturizing Shampoo

Baebody Moroccan Argan Oil Shampoo

4.8 stars, 209 reviews
“I have fine, shoulder-length, textured hair that I color regularly. I have tried many, many different moisturizing shampoos, and they have either not moisturized or have left my hair feeling limp, oily, or gross. I tried this one after reading the reviews and I’m glad I did. This stuff is wonderful! It took about a week to see the difference, but my hair is softer, shinier, and it has more body. I would highly recommend!”

Best Anti-dandruff Shampoo

Nizoral A-D Anti-dandruff Shampoo

4.5 stars, 2,532 reviews
“This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad, I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier.”

Best Organic Shampoo

Giovanni Invigorating Shampoo, Tea Tree Triple Treat

4.6 stars, 196 reviews
“I love this shampoo! It cleans really well, and it has a very refreshing, eucalyptus-mint smell. It’s great if you have a cold, as it helps clear your sinuses, too. You definitely need to use a conditioner with it, too, however. I am now using this instead of Head & Shoulders, and the Tea Tree Oil is keeping my seborrheic dermatitis under control, without the use of chemicals, parabens, or other harmful additives.”

Best Hypoallergenic Shampoo

Puracy Natural Daily Sulfate-Free Hair Shampoo, Citrus & Mint

4.2 stars, 358 reviews
“I was skeptical because the last sulfate-free shampoo I used was awful, but the Puracy shampoo is so nice! It doesn’t take much to make a nice lather, so it’s easy to wash your hair, and it left my hair feeling clean and soft. I have gray hair, almost white, that tends to be frizzy, and it leaves my hair soft. I was a little concerned about the yellow color, but it doesn’t leave color residue at all. I like the company socially because it donates part of its profits, and environmentally because the product is fully biodegradable. I’m happy to have found a safe product that works so well.”

Best Color-Treated-Hair Shampoo

ORIBE Shampoo for Beautiful Color

4.3 stars, 218 reviews
“You only need a little. The smell is intoxicating. Color will be vibrant. Hair will thank you, and now I understand what the fascination is — will buy this again and again. P.S.: I never leave this in the shower. I do not share this with my family.”

Best Baby Shampoo

Aveeno Baby Wash & Shampoo for Hair & Body, Tear-Free

4.6 stars, 1,295 reviews
“We’ve used this shampoo/baby wash on our baby since she was 1 week old. It’s very gentle, while still effectively cleansing her skin. She smells so good and fresh after her bath. Everyone remarks on how great she smells! We use it as both a shampoo and as a bodywash, and it functions well for both purposes. We first received a bottle as a gift at our baby shower, but I’ve continued to purchase it since it works so well. Her skin is never dry or irritated, and its no-tears formula is ideal for babies and small children.”

Best Blonde-Hair Shampoo

Fanola No Yellow Shampoo

4.3 stars, 626 reviews
“My stylist recommended this product to me. Having been blonde for a few years now, it’s really hard to come across a purple shampoo that actually does the job, but I think I’ve found my match! Awesome shampoo, probably the best I’ve ever used, but BE CAREFUL!! The product is VERY strong, and will turn your hair purple if you leave it in too long. I leave it in my hair for about a minute or two max before washing it out, which is perfect.”

Best Curly Hair “Shampoo”

Devacurl Original Kit No Poo and One Condition

4.2 stars, 1,244 reviews
“After having to cut off all of my hair due to improper use of bleach, I was afraid that my curls were gone for good. I was seriously considering cutting it off again and sporting a cute Halle Berry style but I decided to give DevaCurl a try. I cannot express how it saved my curls. DevaCurl has helped me embrace my curly hair. Instead of fighting with it on a daily basis, I just condition it and go. Seriously, I can shower and leave the house with wet hair and it will dry into beautiful spirals that are shiny and move beautifully.”

Best Volumizing Shampoo

Neutrogena Anti-Residue Shampoo

4.6 stars, 1,361 reviews
“I started using this once a week to get the gunk out that weighs down your hair and makes it limp and lifeless. This shampoo is amazing! It wakes my hair up every Sunday when I use it. I’m also one of those people who likes to spread out washing my hair, and this allows me to do that. After I use it, my hair looks a shade lighter, and it’s weightless and full of body. Its smell is a little on the strong side, but its a clean scent, so I don’t mind.”

Best Dry Shampoo

Batiste Dry Shampoo — Original

4.3 stars, 4,630 reviews
“I love this stuff! Batiste is the first dry shampoo I’ve used, and it’ll likely be the last. My hair is naturally very, very oily … to the point where I would wash it in the morning and by late night it looked greasy. If I showered but didn’t wash my hair, it was worse. I actually completely stopped using conditioner for several years because of it. Doing so helped a little, but I had to start conditioning again due to having my hair bleached. This dry shampoo was the answer. I don’t know why, but I did expect my hair to feel freshly washed after using it. It doesn’t, it still feels a little greasy (I can only assume that’s normal), but it does look 100 percent better. I highly recommend this product. By the way, I got the tropical scent, too, and the smell is a little much, but it dissipates fairly quickly — and after, my hair is left with a light coconutty smell.”

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The 12 Best Shampoos on Amazon, According to Reviewers