Thongs have recently become a popular choice for everyday underwear for many women — and not just for avoiding VPL. As lingerie technology continues to evolve in the direction of providing maximum comfort, there are now more options, both flirty and functional, than ever. For Underwear Week, we talked to seven lingerie boutique owners, bloggers, and other experts about their favorite thongs. Below, 11 of their recommendations, from lace to seamless to organic options.
The best everyday thongs
Most of the experts we spoke to chose Hanky Panky thongs as their everyday thong. “Hanky Panky normalized the thong and made it an accessible wardrobe essential for millions of women,” says Cora Harrington of the blog the Lingerie Addict and author of the forthcoming book In Intimate Detail: How to Choose, Wear, and Love Lingerie. “Their stretch lace thong has countless imitators, but none come close to the original.” It’s the go-to thong for New York City girls, says Cindy Kahng, owner of the East Village boutique Azaleas. “They’re lacy, one size, comes in low-rise or high-rise and in every color of the rainbow,” she says.
Cosabella thongs are another popular choice, and Laura Henny, owner of the Rack Shack, a body-positive bra boutique for all shapes, colors, and genders in Bushwick, Brooklyn, prefers its lace look over Hanky Panky’s (though she likes both brands). The Cosabella Trenta thong is the everyday choice for Rachel O’Donnell, social-media manager at the Lingerie Journal: “The lace is soft to the touch and feels a bit more luxurious than your average one-size-fits-all thong.” It’s also seamless and comes in a rainbow of colors.
The best seamless thongs
Chantelle’s Soft Stretch collective is a newcomer to the lingerie scene, but it’s quickly becoming a favorite. Harrington, who’s not usually impressed by “new” lingerie technology, says the French brand’s Soft Stretch fabric is the “real deal”: “It’s soft, smooth, seamless, super comfortable, and it wicks moisture away effortlessly from the skin (a necessity in hot weather!).” It’s also a favorite of Henny.
For a truly seamless and comfortable fit, Susanne Alvarado of Manhattan’s Sugar Cookies recommends Commando’s classic thong. According to the brand, the thong is raw-cut and made with “luxe European microfiber” and is “elastic-free,” eliminating digging and panty lines while being very soft.
The best nude thong in a range of skin tones
“Sometimes you just need a nude thong,” says Lingerie Addict’s Harrington. But the lingerie industry has a pretty narrow definition of nude — which is where Nude Barre comes in: “Nude Barre was one of the first brands to offer nude lingerie in a range of skin tones, and their seamless thongs fit exactly as they say — like a second skin.”
The best organic cotton thong
The best high-waisted thong
With the popularity of high-waisted pants and skirts on the rise, it’s only natural to want a thong that accommodates these new styles. Alvarado and Journelle’s Iserlis both recommend Hanky Panky’s retro thong, which “gives you a flattering coverage with its extra-wide waistband and V-front,” according to Alvarado.
The best adjustable thong
Kahng also recommends the adjustable string thong by Clo Intimo, a lingerie company started by Colombia native Claudia Ochoa (all the pieces are designed in New York City and manufactured in Colombia). A best seller at Azaleas, the Fortuna is “a little sexier and daintier,” according to Kahng, and comes with sliders to adjust to any hip width. Each pair even sports a semi-precious stone amulet meant to ward off bad spirits.
The best G-string thong
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