people's choice

The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers

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Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing. While we’ve written about a certain blingy whitening toothpaste, a fluoride-free toothpaste that even improves your skin, and a fancy European toothpaste that could give Marvis a run for its money, here we’re doing a deeper dive on all the best toothpaste options on Amazon. (Note that reviews have been edited for length and clarity.)

Best tartar-control toothpaste

Crest Pro-Health Advanced Deep Clean Mint Toothpaste, 3.5 oz (2 Pack)
$6 at Amazon

“I decided to try this Pro-Health advanced toothpaste for the first time ever. I desired something new that would definitely deep-clean, freshen, and overall prevent issues that cause dental problems later on. I was impressed upon first use. My entire mouth, tongue, and teeth were left fully clean. Bonus: long-lasting freshness. I have found my new toothpaste choice. I love that I can buy it in a two-pack.”

Best anti-cavity toothpaste

Colgate Cavity Protection Toothpaste With Fluoride — 6 Ounce (6 Pack)
$9 at Amazon

“Scrubb-a, scrubb-a, scrubb-a … it’s toothpaste, people. Colgate. Good cavity protection. Tastes great. Good price for three huge tubes. I won’t have to buy toothpaste for a year. It’s a brand I’ve used for a long [cough] time. Don’t need to get the super-fancy toothpastes that cost a fortune. Go with good ol’ standard, regular Colgate. Your teeth and your wallet will thank you.”

Best premium toothpaste

Marvis Whitening Mint Toothpaste
$14 at Amazon

“Best toothpaste I’ve used. Can definitely tell a difference after the first use. Feels like you just got your teeth cleaned at the dentist. I had to order another one for a family member after they tried it and liked it.”

Best toothpaste for sensitive teeth

Sensodyne Pronamel Toothpaste for Tooth Enamel Strengthening, Fresh Breath, 4 Ounce (Pack of 2)
$11 at Amazon

“I’ve been having some jaw pain, along with sections of my teeth being painful. I would be in tears at times. I did a bunch of research and decided to get this toothpaste based on good reviews. From the first day I’ve started using it, I noticed an improvement in my jaw and teeth pain. Over the next couple of days, the pain gradually went away. I was blown away. It’s been a couple months now and I haven’t had teeth sensitivity or jaw pain since!”

Best whitening toothpaste

Opalescence Whitening Toothpaste Cool Mint with flouride 4.7oz (2 pack)
$17 at Amazon

“Favorite toothpaste ever! Truly whitens teeth like no other toothpaste I’ve tried. No plastic beads to worry about getting in your gums or scratching the enamel off your teeth either. I have fallen asleep on several occasions after some red-wine fueled nights without brushing my teeth (shame, shame, I know), and the next morning, this stuff removes any stains and makes my teeth brighter than before. I’ll even run the toothbrush over my lips with this toothpaste and it will remove the red wine stains from my lips as well.”’

Editor’s note: We’ve written about this before.

Best whitening toothpaste for sensitive teeth

Sensodyne Pronamel Gentle Whitening, Enamel Strengthening Toothpaste, 4 Ounce (Pack of 3)
$5 at Amazon

“I’ve been using this toothpaste for eight years and I’ve found that this is probably the best for decreasing sensitivity and improving enamel hardness. The whitening properties are not bad, just not as substantial as one would expect. Though that’s probably for the best, since the compounds used to make a noticeable difference and would increase sensitivity of teeth after using.”

Best baking-soda toothpaste

Arm & Hammer Advance White Extreme Whitening Toothpaste, 6 oz Twin Pack
$5 at Amazon

“I love this toothpaste. The taste from baking soda takes time to get used to, and the texture is noticeably less smooth than most other toothpastes, but it truly does its job, and amazingly, does whiten teeth over time. I’ve used this toothpaste for several months now and have noticed a remarkably less yellowy sheen over my teeth. After years and years of using other whitening toothpastes to no avail, I was amazed that this one has actually been making a difference in less time, without any extra-special treatment.”

Best fluoride-free toothpaste

Tom’s of Maine Antiplaque and Whitening Fluoride-Free Toothpaste, Peppermint, 5.5 oz, Pack of 2
$7 at Amazon

“I started using this toothpaste after getting tired of the way conventional formulas dried out my lips and mouth and always left a weird aftertaste. I’ve tried a few varieties of Tom’s (including fennel, which I don’t recommend unless you like black licorice) and this is my favorite. I guess I’m ‘addicted’ to it now because I can’t stand regular fluoridated toothpastes any more.”

Best toothpaste with mouthwash

Crest Complete Whitening + Scope Toothpaste, Minty Fresh, 6.2 oz Triple Pack
$7 at Amazon

“I hate peppermint or any minty smell. However, I MUST ADMIT that this is my favorite toothpaste ever. There’s no harsh mint smell. IT’S FRESH. It gives SUCH a refreshing overall effect like no other. You honestly don’t even need a mouthwash. I use this morning and night and use it to clean my teeth and tongue. There is no bad breath and I love it.”

Best toothpaste for gingivitis

Parodontax Whitening Toothpaste for Bleeding Gums, 3 Count
$17 at Amazon

“This is quite possibly the greatest toothpaste I’ve ever used. I’ve had problems with my gums since I was a kid, and no amount of flossing or mouthwash would do the trick. Although I was skeptical the first few weeks with minimal progress, after a month of consistent use, the bleeding stopped completely. I would highly recommend this to others that are at high risk for gingivitis.”

Best flavored toothpaste

Tom’s of Maine Whole Care Fluoride Toothpaste, Cinnamon Clove, 4.7 Ounce, 2 Count
$10 at Amazon

“I’ll admit it, I’m a cinnamon-aholic. I love the essence of cinnamon and clove in Tom’s of Maine Toothpaste. Only I can never find it on any store shelves, so I’ve been ordering it online for several years. Other cinnamon toothpaste products (and most toothpastes in general) still have too much of a peppermint flavor, which I dislike. Toms has a smooth flavor, and surprisingly, makes your mouth feel ‘warm’ when using it.”

Best toothpaste for kids

Hello Oral Care Fluoride Free Toddler Training Toothpaste, Organic Apple
$3 at Amazon

“My little boys always complain about “spicy” toothpaste. This just came and it is the first time that the kids have asked for MORE toothpaste on a brush. I have not tried it myself, and we always brush (with a fight) our little boys’ teeth in order to ensure it is done right. I appreciate that it is fluoride-free for health reasons and will try the other flavors. Hopefully, the long brushing times will continue — but I was amazed to see the difference in wanting to brush on their own with the watermelon natural.”

Best toothpaste for dogs

Petrodex Enzymatic Toothpaste Dog Poultry Flavor, 6.2 oz
$7 at Amazon

“My dogs loves this toothpaste! They look forward to teeth-brushing time. Especially my Manchester terrier, that I rescued, who used to hate getting his teeth brush. He, too, now loves it. I brush their teeth every day. I can tell it looks better and their breath smells better, too.”

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The Best Toothpaste, According to Amazon Reviews