The fashion brands of the early aughts have spent the last couple of years in a slow death march: Juicy Couture, Ed Hardy, Abercrombie & Fitch, Hollister, and Kitson, which fell off entirely in 2015. Strangely, one company has continued to prosper — a comfy, dumpy, unlikely survivor of the postrecession crash: UGGs.
I’m no fashion blogger, and I don’t know why or how these things persisted, but they did. After a brief anti-UGG moment circa 2010 (of the “Ten Trends We Pray Would Disappear” assortment), UGGs came trotting back on the feet of this stylish quintet: Rihanna, Sarah Jessica Parker, Kendall Jenner, and Sarah Paulson, who, I’m happy to report, wore them with a pair of Rachel Comey jeans on the set of Ocean’s Eight. (Our friends at the Cut agree that they are “back.”) Below, 20 types of UGGs for those who would like to invest in what I’m personally starting to think might be a timeless brand. Who knew! (If you’re looking for slippers especially, see our list of the best on Amazon, too.)
For the woman who colors inside the lines
For the woman who worships Alexa Chung
For the woman who sees chic in strange places
For the woman who wants sheep feet
For anyone looking for a fail-safe gift
A different option for that same person
For the woman trying to one-up the #GucciGang
For the woman who needs to stop pretending winter isn’t here
For the woman serious about shearling
For the woman who can’t say no to a fashion collaboration
For the woman with no need for utility
For the woman who lives in her ankle-length puffer
For the Vans-devotee looking for an upgrade
For the little girl asking what “Hygge” means
For any woman’s inner Paris Hilton
For the woman unafraid of what people think
For the Starbucks-carrying mom dropping her kid at school
For anyone, basically: These are staples
For the East Coast tween
For the woman who wants full-coverage cozy
For the woman who wears a plaid robe
And for any UGG-owner, because nothing is more horrifying than matted shearling
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, bed sheets, coffee makers, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.