good for kids

Everything You Need to Turn Your Toddler Into a Hypebeast

Have a child just to dress them like Coco, who’s 6 years old and from Harajuku, Tokyo.

A little under a month ago, in the middle of July, Kevin Ma, founder of Hypebeast and Hypebae, launched Hypekids. It’s exactly as it sounds, a website detailing release dates and new products for hype-inclined parents who want to dress their kids in Balmain jeans and Bape’s Minion collaboration tees (which are now going for nearly $500 on eBay, so it’ll be good to get in early on these things). With this site, along with Balenciaga’s recently released stuffed animals and Kanye’s kids line, it’s becoming ever more apparent that today’s toddlers need to be streetwear savvy. Just check out Japanese fashion icons Yoshi and Coco on Instagram. They’re both under 15. If you’re 6 years old and not into fashion, it’s already too late. So if you’re trying to get your baby to look like he should be waiting on line outside Supreme, or perhaps want to dip into the world of “baby Instagram fashion-influencer” stardom, this is how to make it happen.

Shark Print Denim Shorts
$290 at Selfridges

Bape, founded by Japanese designer Nigo, is a hypebeast and streetwear staple. This kind of shark mouth over the crotch of shorts is their signature look.

Baby Milo Cotton T-shirt
$72 at Selfridges

And Baby Milo, Bape’s monkey mascot, has actually been pretty kid-friendly all along.

Kidset Atlanta Windbreaker
$95 at Kith

No hypebeast is complete without a cool windbreaker, and where better to start than Kith, New York’s quickly expanding quintessential hypebeast and sneakerhead boutique founded by Ronnie Fieg.

Kidset Kith Logo Tee
$25 at Kith

And a Kith box-logo tee to prove your insider brand loyalty.

Gucci Long-Sleeve Gucci Print Sweatshirt
$230 at Neiman Marcus

Gucci took this classic bootleg print and made it official. They also made it in kids’ sizes.

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Gucci Leather Grip-Strap Sandal
$225 at Neiman Marcus

Instead of a Gucci slide, how about this Gucci strapped sandal?

Gucci Striped Ruffle Wool Sweater
$310 at Neiman Marcus

This striped, ruffle-accented wool sweater is the perfect hype-high-fashion moment for little girls.

Gucci Wool GG Baby Blanket
$310 at Bergdorf Goodman

Possibly the most hypekid around right now is Asahd Khaled, DJ Khaled’s baby. He has this Gucci blanket.

Paul Smith Junior Sweatpants
From $97 at Saks Fifth Avenue

No hypebaby is complete without a pair of cool designer joggers.

Paul Smith Junior Boy’s Short Sleeves Dinosaur Polo
from $104 at Saks Fifth Avenue

Or how about buttoning this dinosaur-print polo as high as it can go?

Adidas Tricot Set
$40 at Kids Foot Locker

Of course, an Adidas tracksuit. This one needs to be in all-black for proper attitude.

Moncler Ghany Quilted Down Vest
$315 at Bergord Goodman

And a Moncler vest because half of being a hypekid is knowing all the right brands.

Calabasas Crest Tee
$28 at The Kids Supply

Kanye, possibly inspired by his fashion-icon daughter, North West, made the official leap into kidswear this summer with Yeezy Kids Supply. The Calabasas drawing on this T-shirt was done by a 10-year-old artist named Harlow.

Custom V2 Kids
$325 at eBay

Is a hypebeast even a hypebeast if they don’t own a pair of Yeezy’s? (These are sold-out, and now only available via resale, but no hypebeast-kid list would be complete without at least a mention.)

Balenciaga for Colette Plush “Koko”
$158 at Colette

This Balenciaga stuffed animal, designed by Demna Gvasalia, is only available at the soon-to-close cult French boutique Colette. Is anything more hype than a rare, very exclusive, can-only-get-it-in-France piece?

Nike Presto
$42 at Kids Foot Locker

No hypekid is complete without a heavy rotation of cool sneakers. We’ll start with the Presto.

Jordan Retro 5 Basketball Shoes
$60 at Finish Line

Add a pair of Jordan’s, obviously.

Padded Bomber Jacket
$30 at H&M

A bomber jacket, perfect for back-to-school fashions.

Splendid Baby’s Camo Jogger Pants
$36 at Spring

Some camo joggers, because camo is a very “it” pattern.

Boys Canvas Sun Protection Wide Brim Camo Print Bucket Hat
$25 at Amazon

Or how about a camo bucket hat.

hypebeast kids
Photo: afront
Adidas Superstar Foundation Sneaker
$45 at Nordstrom

Pair these Adidas Superstars with the above tracksuit, and it’s like you’ll have mini-Run-D.M.C.’s bouncing around the house.

Champion Little Boys’ Core Performance Tee
$6 at Macy’s

On the coattails of normcore, Champion has somehow wiggled its way back into relevancy, and this understated athletic logo tee is exactly where your kid needs to be.

Supreemie Onesie
$20 at Poshmark

A “Supreemie” onesie that you can obviously only get via resale.

The Anti Learning Long Sleeve Shirt
From $25 at Little Giants

A cute long-sleeved Anti Learning Learning tee that plays off of the streetwear staple Anti Social Social Club.

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Everything You Need to Turn Your Toddler Into a Hypebeast