Have a child just to dress them like Coco, who’s 6 years old and from Harajuku, Tokyo.
A little under a month ago, in the middle of July, Kevin Ma, founder of Hypebeast and Hypebae, launched Hypekids. It’s exactly as it sounds, a website detailing release dates and new products for hype-inclined parents who want to dress their kids in Balmain jeans and Bape’s Minion collaboration tees (which are now going for nearly $500 on eBay, so it’ll be good to get in early on these things). With this site, along with Balenciaga’s recently released stuffed animals and Kanye’s kids line, it’s becoming ever more apparent that today’s toddlers need to be streetwear savvy. Just check out Japanese fashion icons Yoshi and Coco on Instagram. They’re both under 15. If you’re 6 years old and not into fashion, it’s already too late. So if you’re trying to get your baby to look like he should be waiting on line outside Supreme, or perhaps want to dip into the world of “baby Instagram fashion-influencer” stardom, this is how to make it happen.
Shark Print Denim Shorts
Bape, founded by Japanese designer Nigo, is a hypebeast and streetwear staple. This kind of shark mouth over the crotch of shorts is their signature look.
Kanye, possibly inspired by his fashion-icon daughter, North West, made the official leap into kidswear this summer with Yeezy Kids Supply. The Calabasas drawing on this T-shirt was done by a 10-year-old artist named Harlow.
This Balenciaga stuffed animal, designed by Demna Gvasalia, is only available at the soon-to-close cult French boutique Colette. Is anything more hype than a rare, very exclusive, can-only-get-it-in-France piece?