strat investigates

Who Makes Kendall’s Umbrella on Succession?

Who makes that black umbrella? Photo: Courtesy of HBO

Two months later, and I’m still thinking about this umbrella. If you watched Succession, you know what umbrella I’m talking about, and if you didn’t watch Succession, that photo just about sums it up. In episode three, as Kendall Roy plots a takeover of his father’s multimedia company (I realize that describes about 78 percent of the show), he’s carrying a black golf umbrella that is so comically large it can barely fit in the frame. Even now, I can’t get over the semiotics — rain gear as privilege and arrogance and a breathlessly selfish understanding of personal space (“Get out of mine and fuck yours”). I didn’t want the umbrella so much as I wanted to know about it.

Typically, finding a certain costume or makeup from a TV show is pretty straightforward. You call a press contact at the network, who connects you with the right person. When the episode aired in August, I reached out to HBO, but they didn’t get back to me. A few weeks passed, and life moved on, but as it started raining a few days ago in New York, I started thinking again about that damn umbrella. People rushing through the rain with downcast eyes would brush into me on Prince Street, and I’d think, “If only I had Kendall’s umbrella.” After a few detours (even Reddit was at a loss; did you also know that umbrellas are handled by props and not costume designers?), I found Tess Peltzer-Rollo, who was in charge of props on the show and graciously responded to my cold-texting her. When I asked about the umbrella, she didn’t have much memory of it (which boggled my mind) but said she would ask her team.

Later that day, a text popped up from Tess: “The consensus is that the umbrella is what we call a ‘prop truck special.’ It wasn’t supposed to rain that day, so we had to pull umbrellas from our truck (which is a moving prop storage unit). My memory of that shooting day is foggy, but we most likely brought a handful of options to set for the director and actors to choose from. We don’t remember the brand or where we bought it (could have been on the truck for years).” A dead end.

I wondered, though, whether it might be possible to decipher the maker of the umbrella from distinguishing details on the show. I went home, re-watched the episode, and tried to find any identifying markers I could. After playing the scene a few times (26:45 of “Lifeboats,” if you’re interested), I spotted some wording on the closure strap.

A zoomed-in photo of my TV screen. Photo: Jason Chen

After looking at it upside down for about ten minutes (Does that say “Chad”? “Obid”?), I showed it to my colleague Margaret, who took one glance and instantly said, “PRO.” The prefix sounded familiar. When you Google golf umbrellas, one of the first things that comes up is Procella, which apparently is virtually indestructible whether by wind or being jumped on by an adult male. But besides the three letters, nothing about the Procella umbrellas checked out.

Procella 68-inch Golf Umbrella Windproof Waterproof Extra Large Oversize Stick Single Canopy Umbrella

There’s the first issue, of course, of the giant logo on one of the panels, which isn’t on Kendall’s umbrella. The script of the logo doesn’t match, either, and you can find other photos of the Procella umbrellas that show the closure strap has a logo placed in the center rather than just letters of its full name spelled out. I decided to ask Tess whether the letters PRO meant anything to her — she responded that, yes, “I feel like it was something like pro sport” but when I showed her the Procella, she said that was definitely not it. Tess did some Googling and pointed me in the direction of the G4Free, which looked right in almost all respects — except for the strap.

G4Free 68 Inch Automatic Open Golf Umbrella Double Canopy Extra Large Oversize Windproof Waterproof Stick Umbrella

I was ready to call it a day and come up with some alternate explanation for the PRO — maybe a prop stylist wrote that themselves? “PROP”? “PROPERTY OF PROPS”? — but Tess, helpful as she was, was also dedicated to the truth: “No, we definitely would not have written that on it.”

There was another clue to go on, though. In a wider shot of the scene, you can see distinctly that there’s another little tag on the exterior of the umbrella. Maybe that could be enlarged and made legible (no, it turns out) or at least serve as an identifying trait — a body freckle at the umbrella coroner’s office.

You can see the exterior tag along the rib of the umbrella. Photo: Courtesy of HBO

I turned again to Google, searching any and all variations of “pro” and “golf” and “umbrella” and “vented” and “canopy” but … nothing. There’s a ShedRain WindPro umbrella that’s quite nice, but it’s a folding umbrella. The GustBuster Pro Series looks so close, but the strap is wrong again. “Pro sport umbrella” doesn’t really take you anywhere but this beach umbrella, which is totally great and something we’ve written about before, but not for our purposes. I was ready to go back to a life of ignorant sanity until last night, as I was wasting time building a Friday sales post (I really want AirPods now) and decided to bop around Amazon. Something compelled me to look at all the golf umbrella brands that start with the letter P.

As the brand names went from ProActive to ProMaster (no Procella, funnily), I landed on ProStorm, which had just the one umbrella.

ProStorm 68 inch Black Umbrella

I sat up from the sofa and shouted at my boyfriend, who was sitting in the next room (he’d moved there after watching me replay the same scene on the TV a half dozen times): “I THINK I FOUND IT???” It had the little exterior label, the right dimensions, a name with “Pro” that sounded a lot like “pro sport.” I texted Tess immediately.

Tess said yes, but I wasn’t ready to call it yet. What if the strap didn’t say “PRO”? What if the umbrella’s totally sold out? I called New York Golf Center (the seller on Amazon) to confirm, and was crestfallen to hear from Ray, the manager of the store, that they sold their last shipment six months ago, and according to ProStorm, the model looked to be discontinued: “I need to fix that on Amazon, thanks for telling me,” he said before hanging up. I searched desperately for other sellers of the umbrella, but besides one with a fishy website and disconnected phone number, it seemed like the umbrella really was lost to retail history.

So is the ProStorm 68-inch golf umbrella really Kendall’s? I would say yes, with about 75 percent certainty, but we may never know (if you have any expertise in forensics or access to the Succession prop truck that’s now in storage, please comment below). Otherwise, there are lots of highly similar options in the same dimensions available at Amazon that almost fooled Tess and me and would probably fool anyone you would want to tell, “I got Kendall’s umbrella.”

Umbrellas that are very similar to Kendall’s umbrella

G4Free 62/68 Inch Automatic Open Golf Umbrella Extra Large Oversize Double Canopy Vented Windproof Waterproof Stick Umbrella
ZEKAR 54/62/68 inch Windproof Golf Umbrella
ZOMAKE Automatic Open Golf Umbrella 62/68 Inch - Large Rain Umbrella Oversize Windproof Umbrella Double Canopy
Prospo 62/68 Inch Oversized Auto-Open Golf Umbrella Double Canopy Vented Large Umbrella
Wsky Golf Umbrella Windproof with 68 Inch Large Oversize

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Who Makes Kendall’s Umbrella on Succession?