the strategist

The Strategist Is Opening a Holiday Pop-Up Shop

Photo: The Strategist

The holiday gifting season is like a seven-week-long Super Bowl at the Strategist, when we’re no longer fielding questions about the best travel pillow or standing desk but instead getting panicky text messages and emails like, “What do I give my picky mom?” and “What’s something I can get for my second cousin’s teenage son he’ll actually be happy to own?” This year, we’ve taken a bunch of our vetted gift recommendations and put them in our first holiday pop-up shop: I Found It at the Strategist.

From November 8 to December 30, the Strategist will open its own store in Soho. We’ve stocked a selection of our favorite things for you to touch, inspect, play around with — and, if you’d like, purchase. It’s a chance to get your hands on products you may have read about but never seen in person, as well as to discover holiday gifts, new products, and weird and wonderful things you didn’t know you needed (like a chlorophyll mask that took over the internet or a charcoal-infused face towel). See a few of the nuggets that will be featured in-store below — but come visit in person to see the full collection.

An artist’s rendering of our pop-up on West Broadway. Photo: Illustration by Laura Chautin

We’ll have a few fun things going on at the pop-up, like a panel with our beauty writer Rio Viera-Newton, a live event with our friends at the Cut, Strategist tote bags exclusive to the pop-up, and free gift-wrapping for your holiday purchases. Stay tuned to this page for event schedules and details as they become available. You can also follow us on Instagram with the hashtag #FoundItAtStrat. The holidays are coming — we’re here to help!

I Found It at the Strategist: A Holiday Pop-Up Shop
347 West Broadway, New York, NY 10013
Sun-Sat, 11:00am-7:00pm

The Strategist Is Opening a Holiday Pop-Up Shop