gifts they might actually want

37 Valentine’s Day Gifts for Every Type of Man (That You Can Buy on Amazon)

Braun watches, wireless earbuds, and authentic matcha. Photo: Courtesy of Amazon

It’d be a big mistake to assume all men are the same. Some guys would like a nice set of scented beard oils. Others would love nothing more than a chef’s knife. And maybe your guy just wants a nice reading lamp. Turns out, lots of fun Valentine’s Day gifts can be found on Amazon — most of them with free shipping, too. We went and turned up the best for every type of guy. (And though we realize it’s not quite the same thing, you might find some goodies from our very recent holiday gift guide for dads on Amazon, too.)

For the man who still hasn’t organized his 2019

BestSelf Co. SELF 2019 Journal
Photo: Best Self
BestSelf Co. SELF 2019 Journal
$32 at Amazon

We talked to a bunch of professional organizers and productivity experts about the best planners for getting your life in order, and this BestSelf Co. journal came recommended by two of them.

Rocketbook Everlast Reusable Smart Notebook
$30 at Amazon

A reusable smart notebook — the pages will sync to your phone — that he can wipe down with a damp cloth to erase and reuse forever. (We’ve written about it before.)

For the man who keeps you up at night reading Stephen King

TopElek Rechargeable Book Light
$10 at Amazon

This little lamp clamps to his book, has three different bulb settings (see those warm yellow lights and bright white ones?), and has over 1,000 glowing reviews.

For the man who needs the new Stephen King

Elevation by Stephen King
$14 at Amazon

Speaking of, the No. 1 New York Times bestseller about a man who is mysteriously losing weight (a breezy read at under 150 pages) can be read in about a day.

Elevation by Stephen King (Kindle Edition)
$10 at Amazon

For the man who wants to read Stephen King in the tub

Kindle Paperwhite
$100 at Amazon

The new Kindle Paperwhite that came out last fall is waterproof, thinner — and if you move fast, it’s on sale.

For the man who wants to scent his beard

MCMC Fragrances Dude No. 1 Beard Oil
$65 at Amazon

MCMC’s Dude No. 1 beard oil conditions beards with the scent of ginger, sandalwood, and pink pepper.

For the man who needs a distraction

Kikkerland GG107 Wooden Puzzle, 3D, Owl
From $10 at Amazon

Tired: Areaware gradient puzzles. Wired: Kikkerland 3D owl puzzles.

For the man who can hear the girl in 3A talking to her parents every night

Marpac Dohm Classic White-Noise Sound Machine
$45 at Amazon

If he lives in New York and knows the struggle of thin walls, do not think twice about the Marpac sound machine, which Strategist editor Alexis Swerdloff swears by.

For the man who appreciates wearable design

Braun Watch
$120 at Amazon

This Dieter Rams–designed watch is much less expensive than it looks.

For the man who wants his own coffee “station”

Crislan Sumiyoshi Taisha-Brown Spin Scrubber
$18 at Amazon

A handy pour-over contraption from Japan (we’ve written about a less impressive version of this same brewer before).

For the man with restless legs

Cubii Jr. Desk Elliptical With Built-in Display Monitor
$249 at Amazon

If you’re tired of feeling his knee bopping up and down, might we suggest an under-the-desk elliptical for him to release all that tension at work?

For the man who hates wired headphones

Jabra Elite 65t Alexa-Enabled True Wireless Earbuds With Charging Case
$151 at Amazon

Strategist writer Maxine Builder tested a bunch of truly wireless headphones to find solid alternatives to the Apple Airpods, and the Jabra Elites were some of her favorites.

For the man who hates wired charging

Yootech Wireless Charger Qi-Certified 7.5W Wireless Charging
$15 at Amazon

We had not heard of Yootech before we consulted a bunch of experts on their favorite superfast wireless chargers, but many of them agree that its full 10 watts is nothing to sneeze at.

For the man who needs something more than Old Spice

Oars + Alps Natural Deodorant
$14 at Amazon

Not to brag, but every time we wear this deodorant, we get compliments (not on the deodorant, but on our general scent). It’s like more-expensive-smelling Old Spice.

For the man who’s tired of Trader Joe’s green tea

Marukyu Koyamaen Premium Ceremonial Grade Matcha
$57 at Amazon

He needs something with more verve — Harold Koda loves Marukyu Koyamaen, and we’d trust him with anything.

For the man who likes a Balvenie before bed

Everest Whiskey Glasses Set of 2
$35 for 2 at Amazon

Mountaintops float just below the the surface of his glass of whiskey in these nifty glasses.

For the man who likes a back rub

Zyllion Shiatsu Back Neck Massager
$50 at Amazon

If you don’t know what to get a man, you can’t go wrong with a back and neck massager. A lot of you bought this over the holidays.

For the man who prefers a foot rub

Miko Shiatsu Foot Massager With Deep-Kneading
$145 at Amazon

An extremely well-reviewed foot massager with five different pressure settings to give him a rubdown when you’re not feeling up to it.

For the man who needs a better knife

Global G-2 8-inch Chef’s Knife
$159 at Amazon

Are you still trying to cut tomatoes at his place with a steak knife? Upgrade with a chef knife that we love.

For the man who wants a beard but not a beard

Philips Norelco Beard-Trimmer Series 7200 Vacuum Trimmer
$55 at Amazon

This beard trimmer with a vacuum is the one writer Kurt Soller loved the most of the several he tried.

For the man who wants no beard at all

Philips Norelco Electric Shaver 5550
$100 at Amazon

Strategist deputy editor Jason Chen tested more than a dozen electric shavers to find his favorite, the Philips Norelco Series 5550, which he says is “lightweight, feels good in the hand, and catches hairs on the first pass with hardly any effort.”

For the man who loves real books

Tom Dixon Men’s the Bookworm Quill
$17 at Amazon

A brass quill bookmark by Tom Dixon, so he’ll never lose his place.

For the man who needs to put down the vape

Boy Smells Kush Candle
$36 at Amazon

Maybe just a nice status candle with the gentle waft of cannabis.

For the man who travels for work

Sleepy Ride Airplane Footrest
$14 at Amazon

Does your boyfriend need to simulate the feel of lying all the way down in coach? Writer Alyse Whitney calls this airplane footrest the closest thing to first class in economy.

For the man who’s a media nerd

Merchants of Truth: The Business of News and the Fight for Facts by Jill Abramson
$20 at Amazon

It’s the book everyone’s been waiting for — former Times executive editor Jill Abramson on her time heading the newspaper. (She’s taken pains to say it’s not just about her tenure there but about examining the strategies of new media players like BuzzFeed and Vice, too, but we all know what we’re here for.)

Merchants of Truth: The Business of News and the Fight for Facts Kindle Edition
$15 at Amazon

For the man with a creaky back

ProSource Fit Acupressure Mat and Pillow Set
$20 at Amazon

Acupressure mats — which come covered in tiny plastic rosettes that stimulate nerves — are all the rage right now, and as writer Lori Keong found out, they actually work.

For the man who wants blue-light glasses that aren’t hideous

Gamma Ray 003 Anti UV-Glare Harmful Blue-Light Computer Glasses Readers
$15 at Amazon

Blue-light glasses for falling asleep at night are a great thing (even if you don’t necessarily need them during the day), but most of them are so ugly. These are actually nice-looking and not expensive.

For the man who wants a cleaner mug

Baxter of California Vitamin Cleansing Bar
$17 at Amazon

Is he looking to kick off a better skin-care routine? Try this vitamin cleansing bar made with aloe and seaweed extract, and which quite frankly just looks good on display.

For the man who lives for the weekend away

Shacke Travel Duffel Express Weekender Bag
$30 at Amazon

Why not a new weekender to help him bring everything? It comes with a handy shoe compartment that more than 600 reviewers on Amazon are raving about.

For the man who’s curious what all the mask fuss is about

Elizavecca Milky Piggy Hell-Pore Clean-Up Nose Mask
$10 at Amazon

Here’s a fun activity: The next time he says he wants to “try a mask,” pull out this hellish Korean peel-off mask that writer Garrett Munce calls “the strongest thing in my medicine cabinet.”

For the man who’s a sensitive sleeper

ZonLi Weighted Blanket (60” x 80”, 15 Lbs. for 120–180 Lbs., Gray)
$90 at Amazon

We have been sleeping under a weighted blanket for months now, and while we can’t speak to the anxiety-relieving properties, the thing just feels good. This one was a top seller of all of 2018, and they’re finally back in stock after being gone for most of December.

For the man who is still drinking from plastic tubes

SipWell Stainless Steel Drinking Straws, Set of 4
$5 at Amazon

How has he not made the switch to stainless-steel straws yet? These things not only look cool, but help the environment, too.

For the man who wants to work (out) from home

Iron Gym Total Upper-Body Workout Bar
$29 at Amazon

A (passive-aggressive?) way of encouraging your boo to work out sans gym membership. Just stick it in a doorway and watch him activate all those tiny, little stabilizer muscles. Note: Make sure the doorway is structurally sound.

For the man who needs to zhuzh up the bar cart

Umbra Drinking-Buddy Bottle Opener
$10 at Amazon

Can you see the little indentation on this guy’s head? That’s what you use to open a bottle. When at rest, he’s just a sleek, little sculpture resting on the bar cart.

For the man who wishes he were Jeffrey Garten

Cook Like a Pro: Recipes and Tips for Home Cooks
Photo: Clarkson Potter
Cook Like a Pro: Recipes and Tips for Home Cooks
$24 at Amazon

Now he can cook all of Ina’s recipes himself — because why be Jeffrey when you can be Ina?

For the man who’s still buying pre-ground coffee

Krups GX5000 Burr Coffee Grinder
$35 at Amazon

It really makes no sense: Beans last longer, taste fresher, and are just smarter for the coffee junkie. This very cheap and expert-recommended coffee grinder ticks all the boxes.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeansrolling luggagepillows for side sleepersultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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37 Valentine’s Day Gifts for Every Type of Man (on Amazon)