What Is Prime Day Anyway?

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Photo: George Marks/Retrofile/Getty Images

If you’ve hopped over to Amazon lately, you may have already noticed the blitzkrieg of Prime Day promotions. Maybe it got you stoked about upcoming deals! Or maybe it got you wondering what Prime Day actually is, or how to take advantage of said deals, or whether the deals are even that good. We’re here to answer all with a Prime Day primer, as well as tell you how to find Strat-scouted Prime Day deals (they’re not all created equal).

What is Prime Day anyway?
Launched in 2015, Prime Day is a sitewide sales event on Amazon for Prime members only. If you’re not a member yet, it’s a good incentive to sign up (Prime, of course, gives you free two-day shipping on a slew of things, plus access to Amazon entertainment like Fleabag and Transparent. If you don’t want to commit, sign up for a 30-day trial, or if you still need convincing, see our colleague Jake Swearingen’s argument for why it’s worth it.) On actual Prime Day, Amazon releases lightning deals on various products throughout the day, which last for a few hours or until the items sell out.

When is Prime Day?
Though Prime Day is technically Tuesday, July 11, this year, it officially begins at 9 p.m. ET on Monday, July 10.

Are the deals worth it?
Like a lot of things “on sale” on Amazon, it depends. There will certainly be heavy discounts on useful things, many of which we’ve even written about on the Strategist before. As you can imagine, Amazon items are where you can really score (now would be a smart time to snag an Echo, Firestick, or Kindle), but otherwise finding actual bargains will require some wading through a lot of, well, muck. That’s where we come in. Our editors will be on deal-watch for the next week, helping you sniff out the best Prime Day steals.

How will I learn about the deals?
Stay tuned for the Strategist Prime Day hub o’ deals, but for the most up-to-date scores, follow us on Twitter, where we’ll be blasting out the discounts on things you’ll actually want to buy, shortly after they happen.

So nothing until the evening of July 10?
Not true! Lead-up deals from today until Prime Day will be announced (today, for instance, there’s an Amazon Music Unlimited deal — new users can sign up for four months of the service for $0.99). We’ll keep a running list of pre–Prime Day deals as well as deals of the day over on our hub.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.

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What Is Prime Day Anyway?