A Water That Promises More Than Mere Hydration
If you’re a female bloated, constipated, uncreative, agitated, insomniac who isn’t coping well with change, then we’ve got the water for you. Or maybe you’re an uneasy traveler, afraid of flying, wary of new environments, and sunburned. There’s water for you, too! Perhaps your work is costing you sleep, focus, regular bowel movements, and a shiny coat. Drink the water! Grub Street received three such cure-alls in bullet-shaped bottles all the way from Australia. (Sadly, they sent us no remedy for our dull, backed-up, out-of-focus children.) Balance water uses “infused flower essences” (colorless! Tasteless!) to transmit the power of remote Australian flowers into pedestrian American water. And all for a suggested retail price of $2.29 a liter! That kind of pricing might play Down Under, but here we pay premium for such promises. —Aileen Gallagher
Balance Water [Official site]
Related: Quenching an Eco-Friendly Thirst [NYM]
Back of the House
The Tap Project Needs Your Restaurant
The Tap Project, a UNICEF charity we’ve supported in the past, has a simple and elegant premise: If people paid one dollar for tap water in restaurants for a week, it would pay for a lot of clean drinking water in Third World countries. You can’t complain about the price — in New York, our tap water tastes better than a lot of brands that cost more. But UNICEF is looking for more participants to join the effort during World Water Week, March 16 to March 22. If you own or operate a restaurant, contact the Tap Project. You’ll be in good company: Participating establishments include Esca, Le Bernardin, and Gramercy Tavern.