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Displaying all articles tagged:

Marketing

  1. screen time
    How Product Recommendations Broke GoogleAnd ate the internet in the process.
    By John Herrman
  2. screen time
    The Deodorant AI Spokesmodel Is a Real Person, Sort OfAn AI-generated ad for deodorant wipes has driven the internet insane.
    By John Herrman
  3. promo
    Nathan Fielder Wants Anything But The Curse of Bad MarketingThe plan? Attract more viewers to his show by trolling Anyone But You.
    By Jennifer Zhan
  4. logo drop
    Why Is NYC’s New Tourism Logo Shouting at Me?It doesn’t say ‘Welcome,’ it yells “STOP.”
    By Steven Heller
  5. marketing?
    Lingerie Ad Compares Bra to … Ryan Reynolds?Harper Wilde has pulled a truly bizarre endorsement (?) of their product.
    By Danielle Cohen
  6. how mysterious!
    How ‘Who Shot Mr. Burns?’ Unlocked The Simpsons’ PotentialWriters Bill Oakley and Josh Weinstein look back on how one mystery led to a beloved two-part episode and a parade of marketing stunts.
    By Ramsey Ess
  7. marketing
    We Get It, Everlane, Your Clothes Are FlatteringThe sustainable fashion brand has a favorite word.
    By Katie Heaney
  8. the top line
    Here’s Why Airline Safety Videos Have Gotten So ElaborateThey used to have the drab feel of corporate instructional videos. But in recent years, airlines have sensed a branding opportunity.
    By Josh Barro
  9. just guy stuff
    So You Want to Market a Product for MenA guide to marketing that will help preserve your fragile masculinity.
    By Madeleine Aggeler
  10. marketing
    IHOP’s New Logo Looks Strangely FamiliarInternational House of (Menstrual) Blood?
    By Madeleine Aggeler
  11. How Netflix Is Trying to Make Sure Its Shows Don’t Get LostNetflix execs vigorously dispute the idea shows or movies are disappearing amid the endless rows of programming.
    By Josef Adalian
  12. select all
    Can Meme Fashion Catch On?“Thinking about it as a 30-year-old guy, I’m probably never going to wear this.”
    By Sam Blum
  13. marketing
    The Savvy Strategies That Made Split and Get Out the Year’s Most Unexpected HitsMaking a movie for cheap is one thing. Selling it to viewers is another.
    By Kevin Lincoln
  14. tweets
    Fox Searchlight Markets Birth of a Nation, OddlyWith memes.
    By Nate Jones
  15. marketing antics
    Scientology Not a Fan of South Park BillboardThe White House and the Lincoln Memorial have also complained.
    By Nate Jones
  16. the house always wins
    Sony’s Movie Chief Loves the Ghostbusters Trolls“Can we please get some more haters to say stupid things?”
    By Jackson McHenry
  17. beta male
    How Years of Macho Food Marketing Is Killing MenAnyone for seconds?
    By David Sax
  18. Can an Artisanal Cigarette Brand Compete With Big Tobacco?Or are they just blowing smoke?
    By Carson Griffith
  19. beta male
    Can an Artisanal Cigarette Brand Compete With Big Tobacco?Or are they just blowing smoke?
    By Carson Griffith
  20. Watch Adam Conover Explain at a Marketing Conference Why Millennials Don’t […]Adam Conover has found a lot of success tearing apart our preconceived notions about things like engagement rings, hymens, and salary […]
    By Megh Wright
  21. Where Brands and Comedy Meet: The Weird World of ‘Native Marketing’ A few weeks ago, the YouTube star Miranda Sings released a new music video on her channel. Entitled “Sexy Buttery Love Song,” it features her […]
    By Katelyn Best
  22. Health Concerns
    Parents Say YouTube Is Force-Feeding Kids Junk-Food AdsThere are calls for the FTC to investigate Google and the ad-makers.
    By Clint Rainey
  23. Branding Your Infant for the 21st Century Marketplace, by Pablo GoldsteinHello, Los Feliz Lamaze! Lane Bronson is the name, branding is my game. Nancy, or Mom as I like to call her, came down with the flu, so I’ll be […]
    By Brian Boone
  24. lies
    This Healthy-Sounding Cereal Cannot Be TrustedCheerios Protein: not a lot of protein.
    By Susan Rinkunas
  25. bad ideas
    Enlightened Company Thinks the Time Is Right to Sell Women Bad BeerIf you’re going to use women’s equality to shill beverages, at least make them quality beverages.
    By Jessica Roy
  26. this is your brain on advertising
    This Is Your Brain on Advertising: Why Kids Are So Vulnerable to MarketingChildren are very, very suggestible.
    By Abraham Riesman and Jesse Singal
  27. this is your brain on advertising
    This Is Your Brain on Advertising: How Marketers Target Your SensesIt’s not just sleek cars and sexy spokespeople.
    By Abraham Riesman and Melissa Dahl
  28. this is your brain on advertising
    This Is Your Brain on Advertising: Why Impulse-Buying Is So SeductiveThe psychological principle that helps explain the allure of purchasing stuff on a whim.
    By Abraham Riesman and Jesse Singal
  29. This Is Your Brain on Advertising: Why Your Favorite Brand Is Like a FriendThe psychological and physiological underpinnings of brand loyalty. 
    By Abraham Riesman and Melissa Dahl
  30. this is your brain on advertising
    This Is Your Brain on Advertising: Why Sex Doesn’t SellNew research questions an old assumption about advertising. 
    By Abraham Riesman and Melissa Dahl
  31. Health Concerns
    Minority Kids Get a Depressingly Huge Diet of Junk-Food TV AdsA new study reveals it’s a major problem.
    By Clint Rainey
  32. hoaxes
    Man Stages Abortion Hoax to Get People to Buy His NovelSounds like a winning strategy!
    By Jessica Roy
  33. halo effect
    What ‘No Artificial Ingredients’ Really MeansSugary cereal made without fake colors or flavors is still sugary cereal.
    By Susan Rinkunas
  34. marketing 101
    Watch Aubrey Plaza’s Game-Changing Newcastle Ad About AdsShe’s like the next Matthew McConaughey.
    By Sean Fitz-Gerald
  35. marketing
    A Soda Bottle’s Shape Tricks You Into Buying ItIt’s a concept psychologists call physical fluency, and marketers are taking note. 
    By Sian Beilock
  36. The Chain Gang
    A New Study Explains Exactly How Fast-Food Chains Target Black ChildrenIt’s all about pushing toys instead of salads, or any food, really.
    By Clint Rainey
  37. TV Commercials Ruin the Songs You LoveIt gets hard to separate the songs from the brands. 
    By Melissa Dahl
  38. The Social Media Graveyard of Canceled ComediesDozens and dozens of new shows premiere each new TV season (and mid-season, and off-season) but only a handful live to see season two. These […]
    By Meredith Haggerty
  39. belizers
    The Belize Tourism Board Loves Breaking BadThey’d like everyone from the show to “take a trip to Belize.”
    By Margaret Lyons
  40. marketing
    J.J. Abrams’s Mystery Trailer Is for a BookOr so it seems.
    By Margaret Lyons
  41. marketing
    You Might Be Too Lazy for Oakley SunglassesUnlike Lululemon pants, they’re for sports only. (Sorry.)
    By Kat Stoeffel
  42. marketing
    The Creepiest Movie Ad Campaign of the SummerThe killer from You’re Next is subtly terrorizing the studio’s other movie posters.
    By Kyle Buchanan
  43. false advertising
    Zero Dark Thirty’s Split-Personality Ad CampaignThey’re simultaneously marketing it as a thoughtful drama and a jingoistic action ass-kicking of Osama.
    By Jesse David Fox
  44. chocolate chocolate chocolate ack
    Crispello, Chocolate Bar for Women, to Save Candy IndustryIt’s irresistibly resealable. 
    By Kat Stoeffel
  45. brave
    Meet Merida From BraveAnd the Disney marketing machine starts its engines …
    By Eliot Glazer
  46. marketing
    Sacha Baron Cohen Wanted to Ash George Clooney, Not Ryan Seacrest“They somehow spun the wheel of tragedy and ended up on my name,” says Ryan Seacrest.
    By Kyle Buchanan
  47. 24 Thinkpieces About GirlsHow big a bonus does the HBO marketing department deserve? Let me count the thinkpieces (an incomplete list — interviews are not counted […]
    By Adam Frucci
  48. It Sucks to Be the Neighborhood Watch Marketing TeamNeighborhood Watch, the summer movie starring Ben Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade as a group of neighborhood watch […]
    By Adam Frucci
  49. Trayvon Martin Is Dead … But What’s Up With Skittles?They are “the candy of the moment,” according to the New York Times.
    By Joe Coscarelli
  50. the internet
    Internet Explorer Tries Self-DeprecationThe old man’s browser attempts a new viral marketing scheme.
    By Joe Coscarelli
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