Justin Ross Lee, a case study.
How about a boozy soda?
It's tentatively titled OTB.
A "subterranean music parlour" with a menu of Lone Star eats and drinks.
Bartenders are carbonating their own spirits in hopes of making drinks that don't just taste better, but also bring in a bunch of new drinkers.
Here's another low-lit cocktail lounge designed to resemble an old-school liquor den.
Don't worry, our handy guide will help you choose between tequila and bourbon.
Ravi DeRossi's new bar is hidden behind East Village pastry shop Jane's Sweet Buns.
They're looking for investors.
Four-dollar Narragansett Lager and $10 cocktails.
"Public house" the Well should open this summer, while music venue the Wick is slated for fall.
The German beer-maker is planning a U.S. 4,000-square-foot flagship.
They're finally going to get to develop the kitchen and bar equipment they've been dreaming up.
Sasha Petraske will set up shop on 33rd Street.