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The Launch

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Tailor’s Location No Longer a Well-Guarded Secret

Could it be that our beloved godchild, Tailor, whose gestation we chronicled so patiently last year, is taking its first steady steps? After absorbing the blows of the blogosphere for its first months, it has made adjustments. First, mixologist Eben Freeman’s cocktail program acquired its own identity and made the downstairs bar a destination; then Sam Mason and Fran Derby got the message that nobody wanted to eat food the size of Kit Kats and expanded the portion size; and now, at last, Tailor has thrown in the towel on its pretense of low-key anonymity and put an honest-to-God sign up on the door. What's next? Big-screen TVs? Once the philistines get ahold of you, there's nothing left but prosperity and degradation.

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A Trip to Tailor, Camera in Hand

Having documented nearly every stage of Tailor’s much-delayed development, we couldn’t very well pass up experiencing its promised joys. We attended last night’s soft opening, camera in one hand and Eben Freeman cocktail in the other. The official opening is tonight and more photos are after the jump.

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Sam Mason's Tailor Revealed to the World

Sam Mason
Isn’t that just the way? Just weeks after we finally give up on Sam Mason, and then go on to have a little sport with him by way of his anonymously blogging portraitist, down comes the plywood on Tailor, with all systems apparently go for an August 30 opening. So reports one of Eater’s anonymous tipsters. But who are we to argue with their own eyes?

BREAKING Plywood Alert: Sam Mason's Tailor Revealed [Eater]
Related: What to Read While You Wait for Tailor to Open — Sam Mason: The Novel Farewell, Sam Mason. Hello, Tailor

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Farewell, Sam Mason. Hello, Tailor

It’s time we finally admitted it: Our winding journey with Sam Mason has come to an end. Construction crews told a Grub Street staffer that the Tailor people plan for an August 6 opening. There might be some truth to this: The date’s not all that far off from the official “mid-August” projection we were recently given, and frankly, we’d sooner believe the laborers than publicists nervous over a massively hyped opening day. And so, we present this album of the magical moments we shared with Mason as he chased the dream of Tailor. If nothing else, we’ll have the memories. Earlier: Sam Mason Has Maybe a Month or So to Visit Fire Island The Launch

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Sam Mason Ogles Waitresses, Buys Tiles

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

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Sam Mason Gets His Own Special Island

Welcome to the latest installment of the Launch, where Sam Mason, former pastry chef at wd-50, relates the ups and downs of preparing to open Tailor, the swanky restaurant and lounge coming together at 525 Broome Street.

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Sam Mason and the Fabulous Egg Machine

Sam Mason, the former star pastry chef at wd-50, will be launching his own restaurant and lounge, Tailor, at the beginning of March. In the weeks leading up to then, he'll take us behind the scenes of a hot restaurant opening.

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