Abercrombie & Fitch

From Benetton to Brandy Melville, what the cool clique wore, decade by decade.

Model Neelam Gill stars in the brand's latest campaign.

The decision passed with an 8–1 vote.

Corporate Kondo-ing.

The retailer defended its controversial "look policy."

Abercrombie & Fitch's "looks policy" strikes again.

Olfactory math.

Normcore, Pharrell's hat, and one particularly oily butt.

"Effective immediately."

Noxious fumes. 

Toning down the club vibes, nixing the moose logos. 

Nobody knew teenagers like the retailer and its eccentric leader, Mike Jeffries. But taste can be so fickle.  

Are retail strategy and body love incompatible?

Abercrombie & Fitch, always toying with our heartstrings.

This sounds illegal.

The photos were never published.

Like a preppy fetish party midair.

Loop, tie, and wrap them to transform your look.

A parade of shirtless males will not be tolerated.

Plus, Natalia Vodianova covers Vogue Russia.