They're going to serve bacon biscuits with something called "ChocoKetchup" on the side.
And he thinks you should "treat your burger like your lover."
Ken Oringer, Michel Richard, and others share their strategies.
New York's newest burger brings the fifth taste, while DC transplant tries to make the salad bar a lifestyle.
With waiter service and a cocktail menu, no less.
But how will it fare in New York’s competitive burger climate?
The first is expected to open late next spring.
A community board agenda says the L.A. chain will set up shop on Sixth Avenue.
Wildly popular L.A. chain Umami Burger is coming to New York by the end of next year.