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Adam Beach

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Rihanna the Only Must at ‘EW’ Event

We've rarely seen product whoring as skillfully integrated with event design as it was at last night's Entertainment Weekly "Must List" party. Some of the décor didn't quite make sense, like the two lifeguard booths smack in the middle of Gotham Hall. There was a giant sculpture of the number 25, which we later discovered was made of Diet Coke bottles. (You'd think Coke was having an anniversary or something.) And Garnier Fructis was in charge of the margaritas, which not only looked like shampoo but kind of tasted like it, too.