La Esquina Laying Breakfast Eggs on Little ItalyEast Village: If you’re a police officer, a nurse, or another kind of emergency service responder, S’MAC will give you a 15 percent discount on your order now through Labor Day. [S’MAC]
Flatiron: The name of the new Gansevoort coming to Park Avenue will be … Gansevoort Park. [Down by the Hipster]
Harlem: More mega-chain fast food coming soon. [Uptown Flavor]
Little Italy: La Esquina now serves breakfast. [Eat for Victory/VV]
Midtown East: Tonight at the Mercedes Benz showroom, Adirondack Creamery and Chinatown Ice Cream Factory will dole out green-tea, kulfi-pistachio-cardamom, and almond-cookie ice creams (among other flavors) to ticket holders supporting Asian Women in Business. [AWIB]
Midtown West: On August 23, former Maya chef de cuisine Julian Medina is opening his own nouveau Mexican restaurant called Toloache at 251 West 50th Street. [Grub Street]
NewsFeed
Lower East Side Residents Seek to Cream Ben & Jerry’sLower East Side couple Paul Nasrani and Simi Mir are taking on Ben & Jerry’s in a dairy case near you. Their all-natural Adirondack Creamery ice cream, made from hormone-free milk and cream from local farms, is now available in flavors like Whiteface Mint Chip and Barkeater — just look for the plain white cartons at Garden of Eden, Westside Market and Amish Markets, and Fine Fare. The couple is committed to selling only within 150 miles of the dairy in Kingston, New York, where Nasrani drives to make flavors ranging from coffee to peanut butter. Still, with the emphasis on localization, we wonder why they’re considering using Oregon cherries for an upcoming flavor. What’s wrong with the ones at Union Square? —Alec Appelbaum