After 150 years of really great ideas, The Atlantic has come up with one that makes us uncomfortable. To celebrate their anniversary milestone, reports WWD, they're going to throw a big party with stars you'd expect, like Tom Wolfe, Arianna Huffington, and Moby (er ), but they're going to put the whole thing onstage. The audience will be whoever wants to stop by and watch journalists and luminaries get together and schmooze. "It's the cocktail party as performance art," said Atlantic Media consumer media president Justin Smith. First of all, didn’t Gawker already have this idea when they had a live feed from their book party? At least at their version, people were doing drugs and trying to hook up. And second, can The Atlantic possibly believe that people, even readers, would want to watch journalists frolicking in their natural habitat*? This is not a good sign. If you've ever wondered whether Andrew Sullivan or Matthew Yglesias is better over canapés, you are truly, truly demented. Or, you know, a blogger. Are we really at the point that people are throwing parties solely to pander to us? Somehow we imagined this would feel more satisfying.
*Open bars on someone else's dime, naturally.
Life of the Party [WWD]
A drunk Justin Long spilled soup on himself twice at Veselka, and then fell for the old beer as "stain remover" trick. The Observer tried to hire event planner Elli Frank to help throw some upcoming parties, despite the fact that the paper referred to her as a "madam" three years ago. James Frey sold a book (this time a novel) to HarperCollins. John-Michael Kuczynski, brother of plastic surgery maven Alex Kuczynski, wrote a book titled "Conceptual Atomism and the Computional Theory of Mind." Retired Giant Tiki Barber attended a book party celebrating the memoir "I Dream of Blue," where coach Tom Coughlin was the butt of some playful ribbing. Knopf editor and Gabriel Garcia Marquez champion Ashbel Green is retiring at the age of 80.