Ann Shoket Named ‘Seventeen’ Editor, Despite Midwifing MediabistroThe Hearst Corporation — whose cafeteria, we’ll point out now that we’ve finally been to it, can kick the ass of Condé Nast’s Frank Gehry bauble any day of the week — today announced a new editor-in-chief for Seventeen, the teen title Atoosa Rubenstein abandoned in November for this newfangled Internet. (Indeed, Atoosa’s new venture was announced with a MySpace page, and she now has a whopping 42,487 MySpace friends; Seventeen has only 33,304.) The new Seventeen editor is Ann Shoket, who has been executive editor of Hearst’s CosmoGirl! Before that, Shoket was editorial director of CosmoGirl!’s Website, which was no doubt seen as a big plus by Hearst execs. But, then, people might want to think more carefully about the value of Internet experience: As we learned in August 2005, Shoket also “has the distinction of having come up with the idea for the original mediabistro.com web site way back in 1997.” What, Cathie Black must now be wondering, hath Shoket wrought?
