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‘Bespoke’ Loses Its Value. Sniff.

The Advertising Standards Authority in the U.K. has said it's okay for retailers to call suits bespoke even if they're not really bespoke.

Paul Smith's Highly Limited Bespoke Special

The English designer's crack team of tailors are in town for just three days, fitting dandies for bespoke suits at the Greene Street boutique. So who's willing to wait five or six months for a suit?