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Epicurious Blog Will Soon Have Actual Bloggers

Epi-log
Epicurious, the Web arm of the Condé Nast food empire, has always been extremely confusing for us. Gourmet’s blog, Choptalk, has writers from all over the world. But the Epi-log blog seemed to be written by only Tanya Wenman Steel. On Monday, the malnourished Epi-log will get an actual roster of contributors, headlined by Rick Bayless, writing on chefly topics, and Melissa Clark, on cookbooks and recipes. “We decided to create this blog party months and months ago because I wanted to enhance the blog with more voices from all over,” Steel tells us. So who else is ready to post?

Rob the Bouncer Sleeps All Day

Name: Rob Fitzgerald, a.k.a. Rob the Bouncer
Age: 33
Job: Bouncer and writer; author of the Clublife blog and the Clublife book, on sale this week
Neighborhood: Long Island Who's your favorite New Yorker, living or dead, real or fictional? Richard Feynman. (He grew up in Far Rockaway.) What's the best meal you've eaten in New York? Steak at Uncle Jack’s on Bell Boulevard in Bayside. In one sentence, what do you actually do all day in your job? I sleep, because I work nights.

How Much Does a Blog Mogul Make?

Nick Denton
Yesterday, someone calling himself Shylock slapped together some data on the traffic over at Gawker Media, the network of blogs run by immensely cranium'd publisher Nick Denton and written by a rotating cast of editors. Sparing you the calculations on page views and ad rates, we'll cut to the chase: Shylock figured that Gawker Media was making some $52 million in annual revenue. It's okay: We oopsied a little too. But blogger Greg Allen then took a far more sensible take, deducting all sorts of things from that massive retail number (like ad space that goes unused, probably discounts for advertisers who buy in bulk, commission for sales staff, etc.) and came up with a mere $20 million in annual revenue. We're skeptical Allen is exactly correct, but his figure sounds more reasonable, and, hating math as we do, we'll stick with his number. But, even so, that's still only revenue. When expenses are considered, just how many dollars does the chinny cherub actually get to stuff in his big, British pockets? Let's investigate!

Where the Sidewalk Ended

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Aha! We searched all the photo services this morning, but no one — not AP, not Reuters or Getty, not Polaris or Retna — had a shot of midtown's collapsed sidewalk. Curbed, however, does. Herewith, the south side of West 36th Street yesterday afternoon. Thanks, Curbed kids, and bless you, Internet. Crumbling of NYC: View to a Sidewalk Collapse [Curbed]

Diddy-Diddling Denial

Kim Porter is in denial that Diddy is diddling Sienna Miller. (Also, his famous White Party is slated for September 2). Britney Spears was in a fender bender, after which she announced, "I'm a braniac!" On-again, off-again couple Marc Jacobs and Jason Preston are back on. Jeffrey Chodorow is keeping China Grill closed for a few extra days to get a new fridge and get rid of some insects. Phoenix Sun point guard Steve Nash got into a pickup soccer game at Central Park and scored two goals. The Freakanomics guys are moving their blog to the New York Times. Mort Zuckerman gets Harry Evan to help him write his weekly column in U.S. News. Chevy Chase found a $20 bill at a Hillary Clinton fund-raiser in the Hamptons. George Pataki is being considered for an ambassadorship.

Fake Steve Jobs Is Greedy, Outed, and at Work on a Fake Novel

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If you're enough of a techie that the idea of a parody blog written from Steve Jobs's point of view strikes you as rife with comic possibilities, well, you probably already know Fake Steve Jobs. And if you do, you've probably just read (while browsing the Times on your iPhone, no doubt) that the paper exposed the anonymous author of that blog — i.e. Fake Steve himself — as Daniel Lyons, a senior editor at Forbes. ("Hope you feel good about yourself, you mangina," wrote Lyons to Times reporter Brad Stone in today's you-got-me post — written in his own voice, not Steve's.)

Jeffrey Goldberg Wants a Pony

MEDIAAtlantic owner David Bradley sent ponies to Jeffrey Goldberg's kids to help lure him away from The New Yorker. Seriously. [WP] • Just before the Dow Jones deal went through, the Bancrofts voted to double this quarter's dividend for themselves [NYP] • Murdoch and Ailes's next move? All-out war? (Wait, they're not at war with everyone else already?) [Newsweek]

Suits of Armor: The New Suits of Seersucker

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So you're sitting there on the subway, bored and crowded and sort of hating your life (which is sort of inevitable in New York in August), and you see one of those School of Visual Arts ads promising the much more fun and fulfilling things you could be doing if you just took one of their classes. Yes, I would like to turn my passion into a program, you think. Or: Yes, I would like to learn to take pretty pictures of birds like the guy in that poster. As the always-angry Copyranter points out today, in SVA's latest campaign, as seen in the Voice, you now also have the option of becoming a knight. Or a blacksmith. Or something. All of which, we've got to tell you, seem even less pleasant to be doing on humid 90-degree-plus days than squeezing onto the downtown Lex. Maybe it's nice to know that things could be worse? School of Visual Arts Doth Prepare Thee Well, Young Apprentice [Copyranter]

Real-Estate Porn: Behold a Beresford Penthouse

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Been shopping for a place on Central Park West? Curbed noticed the listing today for a three-bedroom park-facing duplex penthouse in the famous Beresford, just north of the Museum of Natural History and home to celebrities from Jerry Seinfeld to John MacEnroe. It hasn't been renovated in a while, but it's also only been lightly used: The current owner is apparently an Indian media mogul who only stays there two weeks a year. (It seems it's good to be an Indian media mogul.) The price tag: a mere $28 million. Hey, maybe it can be your uptown pied-à-terre. (Curbed has floorplans, too.) On the Market: Beresford Penthouse for $28M [Curbed] Earlier: Rich Uptowners Ruin It for Everyone

Matrix Blogger Explains It All

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We're of the school of thought that a joke requiring explanation is a joke failed. We also spend a lot of time explaining our jokes. The estimable Adam Sternbergh, on the other hand, we always thought tossed off bons mots and witticisms of such perfection they required no explanation. Apparently, however, we were wrong. A friend pointed us the other day to Behind the Approval Matrix, a new-this-week blog that, well, explains Adam's Approval Matrix jokes. Didn't get his reference this week to "That bizarre Elvis Mitchell cameo on Entourage," to pick a random example? Behind the Approval Matrix explains: "According to his Wikipedia entry Elvis Mitchell is a former film critic for the Times, and is one of the most well-known African-American critics in the United States. On Entourage he interviewed Vince, E, and Walsh about the genius behind Medellin." Now you know. Behind the Approval Matrix [Blogspot] The Approval Matrix: Week of July 30–August 6, 2007 [NYM]

What Does Shelly Have Up His Sleeve?

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The Daily News' Daily Politics blog reports that Assembly Speaker Sheldon Silver's office is calling up members of his Democratic majority as we speak, and asking them to return to Albany tomorrow. Exciting! Also, puzzling. The News deems this "a significant development," but we know it can't be to suddenly pass the now-scuttled congestion-pricing idea — unless Mayor Bloomberg just found some pictures of Silver riding in Alan Hevesi's limo or on Joe Bruno's horse. So what does Shelly need the Assembly for? Some theories: 1. The Lower East Side is dangerously low on pickles and herring; the LES Preserved Foods Preservation Act is in order. 2. He loves to mess with people's vacations, just as a test of loyalty. 3. He read the last page of the leaked Harry Potter and has no one to discuss it with. 4. He just brainstormed a law, retroactive to 2001, that would make it illegal for media-company owners to run for mayor. 5. He needs help getting the gigantic bug out of his ass. Breakthrough? [Daily Politics/NYDN]

Congestion Pricing, ‘Times’ Reporter: Both Still in Purgatory

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Today is the deadline for Albany to get a congestion-pricing deal done, as Mayor Bloomberg has consistently said, and at 5:30 p.m. there's still no legislation. But something still could — indeed, still well might — come together before midnight, which seems about right for our dysfunctional state capital. At City Room, the Times' local-politics blog, statehouse reporter Nick Confessore has been chronicling a day spent trailing officials like Bloomberg and Joe Bruno hoping, usually in vain, for a comment:
The meeting was closed to reporters, who camped outside a locked conference room door, pressing their ears — and tape recorders — to the glass in the hopes of catching an earful of congestion-pricing gossip. (Such is the exciting life of the Albany statehouse reporter.)
We'll remind you that Confessore made A1 a mere four weeks ago with his lament, "In Albany, Life Has Seeped Out of the Night Life." Poor guy. Day of Decision Comes for Congestion Pricing [City Room/NYT]

Fake ‘Watchmen’ Viral Sites Spur Movie-Blog Flame War

The long-anticipated movie of Watchmen, considered by many the definitive graphic novel of all time, by Zack Snyder, director of megahit 300, promises to be a nerd-culture event of the highest degree. So movie and comics blogs got pretty excited when two Websites popped up seemingly related to the Warner Brothers film.

Park Avenue Peers: A Blogger Meets Tinsley

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James Kurisunkal, the very midwestern brains behind the very inside-the-10021 blog Park Avenue Peerage, has spent the last four months chronicling the lives of the city's social set — from the comfort of his dorm room in Illinois. But this summer he's come to the big city, to intern at New York, and last night, at a Cinema Society screening of Interview at the Tribeca Grand, he finally got a chance to meet some of his idols. After the jump, the story of when James met Tinsley…

Happy Birthday! Would You Like a Receipt?

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While the rest of the world is looking ahead to the allegedly life-changing imminence of the iPhone, the Times' consistently intriguing ephemera blog, the Lede, takes a look back at some actually life-changing technology. The ATM, it seems, turned 40 today. As noteworthy as we find that milestone, we're much more jazzed about the photo the Times turned up to illustrate the story: a 1968 shot of a woman using what might well have been New York's first ATM at the headquarters of the First National City Bank (which you know and love as Citibank). The text on the wall sign next to the machine, in case you can't quite make it out: "This experimental cash-dispensing machine may be the forerunner of sophisticated electronic devices that will increase our capabilities to provide round-the-clock banking services. The machine dispenses a fixed amount of cash when a customer inserts a special card and keys in his own personal identification number. 'The Cash Station' is an electronic substitute for the conventional check-cashing system." We like that term, "Cash Station." We think we're going to start using it. Drop That iPhone and Wish an ATM 'Happy Birthday [The Lede/NYT]

Murdoch's Meeting

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• Now, finally, inevitably, the Bancroft family has announced it would "consider" selling Dow Jones. The rest is hemming and hedging, but do click through for the most ridiculously villainous photo of Murdoch the Times has ever run. [NYT] • Leroy Comria, a city councilman, has been issued police protection after another councilman's aide kinda sorta threatened to assassinate him. Why? Because Comria wouldn't vote to rename a street in honor of Black Nationalist Sonny Carson. [NYP] • While Bloomberg wants to increase the city's real-estate tax cut from 5 to 8.5 percent, renters are screwed again — looks like the Christine Quinn–proposed $300 refund to the city tenants won't happen. [NYDN] • Columbia University, squeezed by the AG's office over an alleged violation of student-loan laws, denies any wrongdoing — but agrees to pay up to a million dollars nonetheless. [amNY] • And, in a possible first, the Hotel Chelsea Blog has inspired a documentary, Living With Legends. The last outpost of bohemia, gentrification, whither New York, blah blah. [WNBC]

Martha Plimpton Isn't the Only Duane Reade Hater

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So now we know that Martha Plimpton hates Duane Reade. She's not the only one, of course, and, as it turns out, there's now a blog — why wouldn't there be a blog? — devoted to chronicling the horrors of the drugstore chain that's eating New York. I Hate Duane Reade launched in February and encourages reader to share their tales of woe. The first post meditated on the one-line-or-several debate; since then the site has included "Overheard in DR" posts ("Teenage girl shaking her fist: 'Fuck you Duane Reade! Gah!' –76th & Broadway"), numerous pharmacy horror stories, and April's sort of genius taxonomy of your standard Duane Reade employees. (A sample: "Photo Guy — He's there. He's just standing there. He knows you want him to say 'cash only' and invite you up. Nope. He's photo guy. Don't mess.") "After way too many bar sessions filled with rants about customer service, specifically the DR," the founders wrote on the site, "we decided to vent our frustrations in prose … and sometimes haiku." Here's a try: Martha Plimpton stews / While filling a prescription / "You have a Club Card?"Katie Hintz Earlier: Don't Get Martha Plimpton Started on Duane Reade Related: The Mystery of Duane Reade [NYM]