Why Do New Yorkers Live Longer? Flavored, Sugared Water!
New Yorkers live longer than other Americans, and in last week's New York cover story, Clive Thompson tried to explain why. We walk more than most Americans, he pointed out, we climb more stairs than most Americans, and many fewer of us die young of onetime urban plagues like murder and AIDS. We have great hospitals and lots of healthy-eating options, and, as he noted, people who are ambitious and hard-working and appearance-focused can be just as Type-A about their health as about everything else. But leave it to a marketer to isolate the mysterious X factor, the key reason New Yorkers live longer than everyone else. It came in a press release this morning, and it's beautiful in its simplicity: "Life Expectancy for New Yorkers Increases as Snapple Grows in Popularity." Why didn't Clive think of that? Oh, the press release was, of course, from Snapple.