Topshop coins a new fashion term.
We braved the crowds to review the store. Our verdict? Ignore the décor and head straight for the clothes. We found quite a few things we loved.
Doormen are making people wait in line for no reason.
Want the job? You'll need "an encyclopedic knowledge of what Nicole Richie, Peaches Geldof and Sarah Jessica Parker wore when last picking up coffee at Starbucks."
See this morning's action from the Most Exciting Store Opening Ever.
You might actually be able to shop there today!