BLT Empire Storms Burgerland
When Laurent Tourondel opened BLT Steak — the flagship of his burgeoning BLT empire — food snobs took one look at the glorified meat-and-potatoes menu and winced. What's a fine French chef doing serving stacks of onion rings and hunks of unadulterated USDA Prime? Giving the people what they want, bien sur. And Tourondel, who made his name at the French seafood specialist Cello, has built a booming industry doing just that, with variations on a crowd-pleasing theme at BLT Fish, BLT Prime, and as of yesterday's surreptitious opening, BLT Burger.