Displaying all articles tagged:

Equinox

  1. buyer's market
    Equinox and SoulCycle Workers Need a UnionAfter the Stephen Ross controversy, they have an unusual amount of leverage now in a profitable business. They should use it.
  2. rich people
    So, How Did Those Much-Protested Trump Fundraisers Go?The president’s reelection campaign raked in $12 million at two separate events in the Hamptons, including a lunch hosted by the founder of Equinox.
  3. power
    Equinox Tried to Comfort Employees on an Internal Call. It Didn’t Go So Well.In the call, obtained by the Cut, management did little to assuage employees’ concerns over its investors support for Trump.
  4. business
    The Trump Boycotts Pose a Grave Danger to the Equinox and SoulCycle BusinessesStephen Ross’s backing of Trump threatens not only the Equinox and SoulCycle brands but the broader business strategy they support.
  5. sorry
    Unfortunately All These Millennial Brands Have to Be Canceled TooWe’re afraid it’s not just SoulCycle and Equinox.
  6. controversies
    Chefs and Restaurant Owners Scramble to Distance Themselves From Stephen RossThe Trump-supporting billionaire is an investor in a number of big-name food ventures.
  7. boycotts
    People Are Rushing to Cancel Their Equinox MembershipsAfter news broke that the company’s owner was hosting a lavish fundraiser for Trump.
  8. politics
    The Owner of SoulCycle and Equinox Is Throwing a Fancy Trump FundraiserTo the dismay of many fans of the gym chain and stationary-bicycle lifestyle cult.
  9. let's get physical
    7 Workouts Worth Suffering Through for the Beauty ProductsNothing like the sweet, sweet smell of Chanel moisturizer you didn’t have to buy.
  10. How to Become an Equinox InstructorI wanted to find out how hard it is to teach a fitness class. So I decided to try and become a boxing instructor. It wasn’t pretty.
  11. work
    How I Get It Done: Niki Leondakis, CEO of EquinoxThe head of the fitness brand on yoga, Greek food, and her “weekend marriage.”
  12. sexual harassment
    Man Says Equinox Canceled His Membership After He Was Groped in Yoga ClassHe subsequently sued the club, but the DA decided not to press charges.
  13. Forget WeWork, Try Working From the GymI worked out of an Equinox for two months. Here’s how it went.
  14. working on my fitness
    11 Affordable ClassPass AlternativesWhere to go after you to ditch ClassPass after the price hike.
  15. campaign trail
    See Steven Klein’s Muscly, Freaky Fitness AdsEquinox goes cultcore.
  16. modern farmer
    Sexy City Gym Admits Sexy Farmers Are SexierEquinox embraces lumbersexuality. 
  17. campaign trail
    No More Sexy Equinox Ads for Terry RichardsonThey’ll be replaced by something “progressive,” though, don’t worry.
  18. The Grub Street Diet
    Michael Chernow Balances Meatballs With Heirloom Apples and Kale Scrambles“I had a cigar to finish. Then some more peanut M&M’s.”
  19. Leftovers
    Mulberry & Vine Opens Tomorrow; Fletcher’s Now Serving Smoked Meat TacosPlus: The Brooklyn Kolache Company’s fund-raiser, and more, in today’s Leftovers.
  20. hurricane sandy
    Power Outage a Good Excuse to Hit the GymExercise optional.
  21. sexy exercise
    Here’s a Sexy Yoga Video To get you in the mood for _______.
  22. campaign trail
    Video: Behind the Scenes at Terry Richardson’s Equinox ShootStill not at all gym-related.
  23. spa wars
    Equinox Buys SoulCycleAnd thus completes another sortie in the vaguely sinister spa and gym wars of New York City.
  24. loose threads
    Terry Richardson Shot New Ads for Equinox; People Shopped a Lot This Season!Also, Pendleton is designing a diffusion line, and lots of people shopped this holiday season!
  25. Mediavore
    Getting Restaurants Revolving; Burger King’s New Look
  26. the supremes
    Sotomayor v. Equinox Fitness: The Case of the Canceled MembershipThe justice had some problems with showing her I.D. at the gym, and for this her membership was canceled.
  27. The New York Diet
    Ballerina Michele Wiles Eats, Drinks, Dances More Than You What does a dancer eat to stay in top form? In the case of Michele Wiles, principal with the American Ballet Theatre, whatever she wants. It wasn’t always so: When she attended boarding school at the age of 11, her ballet instructors kept close guard over her diet. “They made sure we weren’t eating fattening foods,” Wiles recalls. “We got weighed once a week and were told if they thought we were overweight. When I got out of that and moved to the city, I ate nothing but junk food.” So what fuels a dancer for a spate of upcoming performances?