According to Katia Kuethe, the brand's new senior director of creative.
"Alber Elbaz kept kissing me and saying, 'I love you, I love you, I love you!'"
It looks pretty fabulous.
Her ad campaign will drop during back-to-school season.
They'll be in stores this fall.
She'll star in television and print advertisements, and "online components" in September.
She's glittery and staring at you.
She's fronting the label's new fragrance, Première.
It's a fragrance, not a declaration of love.
Ah, so this is why she doesn't "do" interviews.
Yellow and confetti-covered.
"To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing."
He's the first man to front the scent.
"I have more suits than a person could ever wear in, like, five lifetimes."