Brown alums say the star's new boyfriend was known as an 'opportunist' in college. Plus, Fergie lingered around an undressing Jeremy Piven, and M.I.A. continues to be awesome, in the daily gossip roundup.
After an extremely dicey launch yesterday, the Momofuku Ko reservation system seems to be functioning more or less like a normal Website today. As the site notes, reservations book one week in advance; booking for each new day begins at 10 A.M. So we leisurely logged on at 10:20 a.m. to check out the situation and were greeted with the ugly image at right. In under twenty minutes, and after 24 hours of some serious bugs, Chang's keg for the week is already tapped. If you're serious about scoring a table in the first month, best to get an intern on 9:55 a.m. duty.
Jay-Z has been shilling brand names in songs and commercials for his entire life. But now that he's retired from Def Jam, he's decided he might as well make a career of it. The Times this morning reports that the rapper-mogul formerly known as Shawn Carter is partnering in a new ad agency, Translation Advertising. An offshoot of Translation Consultation and Brand Imaging, overseen by Interpublic, the agency will help mainstream advertisers like Hewlett-Packard and McDonald's be cooler about dealing with the consumers the Times alternatingly calls "minority," "multicultural," and "urban." “There are people who don’t understand the culture,” Hova told the Times, referring to a cell phone commercial “that shows guys break dancing in the phone store … not something we do." The work, Hova told the Times, is “part of the natural growth” of his career. Now, if only Fergie and Gwen Stefani would transition already.
A New Venture for Jay-Z, on Madison Avenue [NYT]