Frozen-Yogurt Wars: We Have Not Yet Begun to Flurt
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Country of Origin: New York City
Social Aesthetic: Tundralike minimalism.
Product Pitch: We’re cheaper than Pinkberry!
NYC Locations: Two: Gramercy and Battery Park City.
Critical Reception: Unofficial just yet, but commenters on Chowhound offered a “better than Pinkberry” consensus. One reader concurred: “Flurt is a takeoff of Pinkberry, but the yogurt has much better texture. Plus, they offer smoothies and Greek yogurt parfait.”