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Layoffs at Forbes

"We — and the entire media world — have been hit hard by both the severe recession and the seismic shifts wrought by the Web."

By Jessica Pressler

Rupert's Fingers Already Closing Around the Heart of the ‘Journal’

MEDIA • Rupert Murdoch won't officially take over the Journal until tomorrow, but he's already dipped his tentacles deep into the paper. Rumor has it the Journal will dismiss two or three dozen people, to be replaced with Rupe's cronies, and then go on a hiring spree. Oh, and apparently Murdoch briefly considered dropping "Wall Street" from the title. Tells you something about where the paper's headed. [NYT] • Sadly, Jane Pratt won't actually be starring in a reality-TV show titled American Ugly, as we reported yesterday. C'mon Jane, don't you love us? [Mixed Media/Portfolio] • New York Post "Metro" editor Dan Colarusso, whom Col Allan praised as "a quintessential New Yorker," walked out of the newsroom and quit yesterday. No word on why, but seems pretty quintessential to us. [Runnin' Scared/VV]

Diddy, Still Fighting After All These Years

Diddy
Diddy and a hip-hop marketing man fought over a model at Soho club Upstairs. The publisher of Forbes and the editor of Sports Illustrated really like white truffles. Butter owners Richie Akiva and Scott Sartiano were hit with a $120 million lawsuit by the developer of their new Chelsea club. Terrence Howard will make his Broadway debut in Cat on a Hot Tin Roof. Sarah Michelle Gellar and Freddie Prinze Jr. were congratulated at dinner at Primola because Gellar changed her last name to Prinze. At Da Tomasso, Celine Dion ordered fourteen dishes of ravioli with tomatoes and peppers.

Goldman Defies Credit Crunch

FINANCE • Credit crunch, what credit crunch? Goldman's record profits, which involved somehow shorting the mortgage market, have left a bonus pool of $17 billion, even larger than last year's record. [WSJ, DealBreaker] • The surge in the markets aside, the Fed rate-cut had one immediate bad effect: The Canadian dollar, a.k.a. the Loonie, pulled even with U.S. greenbacks for the first time since 1976. The euro also pushed past $1.40, another record. [NYP] • It's tough out there for a billionaire: While sixty-four New Yorkers made Forbes's list of the 400 richest Americans, eighty-two Americans failed to make it with their paltry billion dollars. [AP]

Fake Steve Jobs Is Greedy, Outed, and at Work on a Fake Novel

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If you're enough of a techie that the idea of a parody blog written from Steve Jobs's point of view strikes you as rife with comic possibilities, well, you probably already know Fake Steve Jobs. And if you do, you've probably just read (while browsing the Times on your iPhone, no doubt) that the paper exposed the anonymous author of that blog — i.e. Fake Steve himself — as Daniel Lyons, a senior editor at Forbes. ("Hope you feel good about yourself, you mangina," wrote Lyons to Times reporter Brad Stone in today's you-got-me post — written in his own voice, not Steve's.)