So, Why Is the Olsens’ JCPenney Line Called ‘Olsenboye’?
It's not just because they think spelling "boy" with an "e" is cute.
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The Olsens Are Doing a Juniors’ Collection for JCPenney
It's called Olsenboye and will probably launch in the spring.
Why the Olsens Are Terrific Designers, People
For one, stores don't put their line on sale. Also, they're messy — just like us!
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