The “roadside restaurant” concept set to go into the Times Building sounds a lot better now that we've spoken to its creator, Hale and Hearty Soup man Andrew Schnipper. The as-yet-unnamed concept will in fact be a burger restaurant, patterned loosely (we gather) on the Shake Shack. There will be a griddle rather than a grill, just like the Shack; a custom-beef blend which may or may not be from Pat La Frieda (several other butchers are being considered); and the place, once perfected, will be the first of many, just like the Shake Shack (we think). But in at least one way, Schnipper says, the operation will be better than its model: “We’re not constrained by space like the Shake Shack. People won’t need to wait half an hour to get their burger.” But will the burger be worth a half-hour? Only time, and repeat visits, will tell.
Earlier:Hale and Hearty Founders to Open ‘Concept’ Restaurant in ‘Times’ Building
Curious news from developer Forest City Ratner this morning:
Forest City Ratner Companies announced that it has leased the last available retail space in The New York Times Building at 620 Eighth Avenue near Times Square. Andrew and Jonathan Schnipper, the brothers who founded New York’s innovative Hale and Hearty Soup chain, have leased 3,200 square feet at the corner of Eighth Avenue and 41st Street for their first new “concept” restaurant, an updated version of a classic roadside eatery serving burgers, salads and other American favorites in a fast casual, relaxed setting. The 20-year lease also includes 1,000 square feet of outdoor seating.
We’ll speculate on the “concept” later in the day.
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