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Hudson River

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Pepsi's Super Bowl Ad Drags Justin Through NYC

Justin Timberlake Superbowl Ad
Click above to witness Pepsi's latest Super Bowl effort. As usual, their big ad involves a celebrity doing something slightly embarrassing and vaguely funny — remember Jimmy Fallon and Parker Posey awkwardly dancing on cars? Or Diddy driving a Pepsi delivery truck? Or Britney Spears and Beyoncé as Gladiators? (Okay, that last one was awesome). But this one features an extended cameo by our favorite lady of all, New York City. Justin Timberlake starts out the commercial with some friends at his NYC restaurant, Southern Hospitality. He's mysteriously yanked out the door and dragged up the side of a building (where SNL star Andy Samberg makes a predictably uncomfortable cameo). Then he's thrown into the Hudson River near Chelsea and pulled into the suburbs (where he runs into Cowboys quarterback Tony Romo and gets hit in the head with a flat-screen TV). We're not really sure about the message of this ad, but anything that involves a celebrity getting dunked in the Hudson makes us happy. If not particularly thirsty. Pepsi USA [Official site]

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Hudson Yards Development: Guaranteed Green

Vornado
You may have seen a bunch of renderings of potential designs for the land above the Hudson Yards in this morning's papers. But as one of the teams' lead architects pointed out to us, "The challenge is, your eye immediately goes to the buildings, but it's unlikely any of the buildings are going to look like this. That's the challenge to the MTA, to boil down fundamental issues for the public." So instead, we're giving you one of the images that probably will find its way into reality if its team is selected — one for the long, narrow green space looking eastward from the Durst/Vornado proposal. That might just be the glass arc over the proposed Moynihan Station that you see in the distance. But meanwhile, what is Red Sox pitcher Curt Schilling doing in the foreground on the right? —Alec Appelbaum Related: The Next 'West' Thing [NYP] Five Companies Bid to Remake Six Blocks of Hudson Yards Area [NYDN]

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