Alexander Litvinenko Food NewsDaily Intel points out something that never would’ve occurred to us in a million years: Since former Russian spy Alexander Litvinenko dined on possibly polonium-tainted sushi at what has officially been the most publicized restaurant meal of 2006, the eatery, Itsu Sushi, has been on a roll. Riding a wave of publicity, the owners plan on opening a branch in New York. “It sounds macabre and opportunistic to say that this is Itsu’s moment, but they just have to make sure they manage it properly,” brand consultant Graham Hales told Bloomberg. “There is a point of notoriety that Itsu has achieved that it can now build upon.” Now for the “fusion” cooking jokes.
New Restaurant to Test Whether There Actually Is Such a Thing as Bad Publicity [Daily Intel]