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Jeffrey Chartier

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Pinche Hits Midtown

Jeffrey Chartier is following through on his plans to open multiple locations of his taqueria, Pinche, in a big way.

By Daniel Maurer

Taco Wars: Pinche Plays Dirty; Endless Summer Recruits Dirty Mofo

Gary Robins
Remember when Pinche Taqueria owner Jeffrey Chartier told us his was the “first real authentic taqueria in New York City”? We're always wary of such hyperbole so imagine our surprise when we saw that the plaudit made its way onto Pinche’s takeout menu — attributed to us instead of the owner! Shame on you, Pinche: This is the worst case of fraud since Panchitos said its margaritas were named the best in the city by New York Magazine.

Taco War Is On: ‘Authentic’ Newcomer Pinche Calls Out La Esquina

We consider Jeffrey Chartier, a partner in Soho Films, a brave man for opening Pinche taqueria a stone’s throw from La Esquina, but he is convinced the authenticity of his product will carry him (and hopes it’ll be the first in a chain). “This is the first real authentic taqueria in New York City,” he boasts, and make no mistake, that includes his neighbor. “La Esquina is nowhere near authentic as far as I’m concerned.” So how is Pinche different?