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Jon Meacham

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‘Newsweek’ Editor Tries to Appeal to Black-Turtleneck-Wearing Columbia Jerks

Meacham
Like many before him, Newsweek editor Jon Meacham went to speak to the students at the Columbia Journalism School and found that kids today are nothing but a bunch of ungrateful no-goodniks with no respect for their elders. Did anyone in the room even read his magazine, he asked plaintively, according to the Observer? "No!" a black-turtleneck-clad pupil shouted back. They all read the Economist now, the student explained. (Obvs! Because it has way better fonts and is funny in that British-y way, you know, like with the "sir" thing.) "The success of the Economist — the fact that you read it, a black-turtlenecked guy at Columbia," Meacham sputtered. Then he began, sadly, to plead. "Look, I need you," he said. "I need — I've got people out there risking their lives right now … I've got four people in Baghdad who could be killed at any moment … and how to get you past this image that we're just middlebrow, you know, a magazine that your grandparents get, or something, that's the challenge. And I just don't know how to do it, so if you've got any ideas, tell me." The students suggested he try "re-branding." Hey, maybe he could hire Jay-Z! Jon Meacham's Cri de Coeur [NYO]

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