Jacob the Jeweler, Sam Mason Want to Sell You Liquor; Farm Aid This SundayJacob the Jeweler will debut his new vodka Bocaj (his name ba-zz-ackwards, yo) at the MTV Video Music Awards. Of course. [Snack]
In more vodka marketing news, 360 claims to be the most ecofriendly spirit on the market as it’s bottled in recycled glass and made from local grains. Bet it doesn’t “shine like a sparkling diamond” like Jacob’s. [Mouthing Off/Food & Wine]
No more one-drink limit at Sam Mason’s Tailor. Now you can drink as much as you’d like, but it’ll cost you. [Eat for Victory/VV]
Mediavore
New York Rated Top BBQ City in the U.S.; Kobayashi Making Bookies SkittishNew York is listed as the No. 1 destination for BBQ in the U.S.(Memphis, in case you were wondering, was No. 10.) [BizJournal]
World-champion competitive eater Joey Chestnut isn’t buying talk of Takeru Kobayashi being hurt: The Tsunami “could come to the Fourth of July with his jaws wired shut, and I’m sure he could still do all right; he’s that good of an eater.” [NYT]
Related: Hot-Dog-Eating Champ Struck With Jaw Arthritis Determined to Gulp On
The odds-makers, though, aren’t as confident about a crippled Kobayashi, and the board shows it. [McBrooklyn]
NewsFeed
The Japanese Are Screaming for Krispy Kreme
Krispy Kreme may be in the midst of a sales slump, shareholder lawsuits, federal accounting probes, and a scramble to come up with a trans-fat replacement, but they can at least be happy that, according to our man in Japan, the store they opened in Tokyo last week has touched off a cross-cultural exchange unseen since Beard Papa hit the Upper West Side:
I was in Shinjuku last week. I was there just to hang out and found huge crowds of people … then I look up and there is a huge sign … Krispy Kream [sic]!! People are lined up for an hour just to get these!!!
We hear they go great with cod sperm. — Daniel Maurer
Krispy Kreme Japan