It's all marketing but also kind of cute.
The sunny shade is appearing on everything from blouses to belts.
The male model chronicles his Fashion Week adventures.
Poor Hayden Christensen was left alone, with only a goofy cap.
The company's success showed how brands can tap into a new market of consumers.
Thigh-high boots emerged as the hot shoe for fall, landing so far up the leg they doubled as leg warmers.
Check out 155 pairs of spring shoes in our latest Shop-A-Matic.
This season, skip the hats and instead opt for one of many designer hoods.
The late-nineties "It" girl hasn't hit the catwalk since 2007, but closed Alex Wang.
Also, Katy Perry cut her hair, and everyone's going crazy for this new face mask with hormones in it.
But it gets worse: The CEO of Nicole Miller says, "We're Red Roofing it." Egad!
Also you can expect less cashmere for spring, and Anna Wintour sees movies in the Union Square theater!
A preview of Hadid's spring 2009 footwear collaboration.
Naked hair is out, all types of headbands are in for next spring.
Now that it's all said and done (and we've had some serious naps), we can take a look back at the highlights of a Very Special Week.
Fresh off yesterday's tough loss at the U.S. Open quarterfinals, Roddick looked understandably bummed (albeit cute) in the front row.
Also, Lacoste puts Coca Rocha on a polo shirt, Jillian Lewis previews her fall line, and Rachel Weisz wears crazy duds for 'Vogue.'
Plus: Marimekko moves to protect its trademark against Dolce & Gabbana, Lacoste partners with the Australian Open, and classic supermodel partying in London.
Lydia Hearst will have a minor role as some sort of bad girl on 'Gossip Girl,' Lauren Bush's Feed Bags will hit Whole Foods stores worldwide, and how the Pope screwed over Lacoste.