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Marimekko

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Despite the Heat Wave, Couture Soldiers On

Plus: Marimekko moves to protect its trademark against Dolce & Gabbana, Lacoste partners with the Australian Open, and classic supermodel partying in London.

First Look at H&M's Marimekko Collection

Here’s a very early look at what to expect from H&M's tribute to Marimekko, which hits stores April 10. A brief summary: colors, colors, and more colors. Since it’s not a designer collaboration like Karl Lagerfeld or Roberto Cavalli, the price point is lower than you might expect. A one-piece swimsuit is $34.90, an apron dress is $49.90. The 50 piece collection also includes menswear: Bermuda shorts are $39.90, short-sleeved shirts are $29.90. On the whole, the collection packs enough vivid patterns and punchy colors to make dressing for even the stickiest New York afternoon feel a little more like preparing for a tropical vacation. Check out the rest of the women's collection after the jump.