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Mercer Hotel

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Reopened Submercer Parties Like It's 2001

We’ve been hearing rumblings for a while now that Submercer, the onetime hot spot beneath the Mercer Hotel, was going to reopen. Now UrbanDaddy confirms it, and their description of how to find the place is the most exciting thing since those first giddy stirrings about La Esquina:

To get there, pass the Mercer Hotel (no. 147) and enter a little nook in the wall (no. 147 1/2). You'll know you're there when you see two unassuming henchmen hanging out in front of a doorway—just walk on by and enter the industrial freight elevator. Two floors underground, cruise down a long dark hallway stocked with bathroom supplies, turn left, pass the boiler room and then turn right through a heavy red door. One more hallway filled with wine and the faint sounds of lounge music will lead you to the promised land.
So Soho loungers now have a choice between Upstairs and downstairs. Good to have options. The Submercer Has Resurfaced [UrbanDaddy]

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Jake Gyllenhaal and Reese Witherspoon Set a Bad Example

Jake Gyllenhaal and Reese Witherspoon
Jake Gyllenhaal and Reese Witherspoon texted on their BlackBerrys during the matinee show of August: Osage County before sneaking out at intermission. Criminal! Judith Regan is now suing the lawyers who are suing her for alleged unpaid fees. Anna Wintour sat courtside at the Knicks-Cavs game last night courtesy of LeBron James (she's putting him on the cover of Vogue's shape issue with Gisele in April). Jeremy Piven texted two separate models he met in New York to come meet him at the Mercer Hotel, though he didn't know at the time that they knew each other. The Champagne Marilyn Monroe drank during her famous 1962 shoot was spiked with either drugs or vodka.

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